The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential. The data on CRM software contains insights into what turns leads into sales.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Terminus

JANUARY 3, 2018

Terminus has acquired BrightFunnel , the pioneer in B2B marketing analytics and attribution. To this end, we launched our account-based advertising product in 2015 and started building #FlipMyFunnel , a thriving community around the practice of account-based marketing (ABM). Our Journey to Joining Terminus and BrightFunnel.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. Product overview. Product overview.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

ClickZ

FEBRUARY 18, 2020

It combines its customer data unification tools with built-in customer analytics, multi-touch attribution and cross-channel marketing automation, resulting in an end-to-end marketing hub that its customers use to transform the accuracy and personalization of their marketing campaigns.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. And, 74% of businesses increased sales with a multichannel strategy, while 64% increased consumer loyalty/acquisition. . Every channel and touch point provides customer insight. The solution? Increase revenue.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Valasys

AUGUST 9, 2019

The Mobile algorithm launched on 21st of April, 2015 (to reprimand the rankings of brands with having poor mobile usability, particularly those possessing a lackluster website design). The insights help the marketers in figuring out & optimizing attribution models on the maximized sales’ conversions.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40