2015 Acquisitions Software Verticals 
Webbiquity
DECEMBER 18, 2018
verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest).
chiefmartech
JUNE 20, 2016
According to their 2015 financial results , Marketing Solutions revenue increased 20% year-over-year in the fourth quarter to $183 million and increased 28% to $581 million in 2015. To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel.
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Marketing Insider Group
OCTOBER 21, 2015
It doesn’t take an expert to tell you that the content marketing software industry is exploding. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.
Kaon
JULY 20, 2015
Over the last decade more hospitals have made the acquisition of this equipment more complicated by involving more constituents in the decision-making process. Once we get feedback from that test, we start to expand on the application, maybe by adding more product lines or by going deeper into each of the vertical segments.
Inbox Insight
DECEMBER 10, 2018
billion) in 2015, to £3.39 Arguably however the biggest news in the B2B Mergers & Acquisition space is the news that software behemoth Adobe is to acquire leading B2B Marketing Automation business Marketo for a staggering $4.75 This creates the possibility of reaching them beyond simply the publisher vertical sites.
Hubspot
JUNE 11, 2020
To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. Although the platform isn't primarily known for live streaming, Twitter's company was one of the first to invest in it with the 2015 acquisition of Periscope.
SalesChoice
APRIL 3, 2017
By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 Start-ups are applying AI solutions to verticals like healthcare, advertising and finance as well as developing general-purpose AI tech. billion, more than double that of 2014.[ii]. Source: [link]. [iv]
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