KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. By speaking the mobile user’s language, you’ll be more likely to grab your share of the incoming mobile search traffic.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Andrea Cruz Lopez.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Hubspot

FEBRUARY 5, 2018

Featured snippets drive traffic -- but not always. When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. And as Sullivan noted, Google found that the featured snippets did, in fact, drive traffic -- to the sources of information within them.

Features 77

Features Google Work Management SERP 77

seo.co

FEBRUARY 15, 2022

Despite the slap-down from social media sites, clickbait continues to generate hordes of traffic for sites like Buzzfeed and Upworthy. In 2014 Facebook began cleaning up its newsfeeds , eliminating both organic posts and advertisements that were deemed to be “spammy” and allowing users more control over the types of posts they see.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

APRIL 14, 2015

Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. Second, identify your mobile traffic from Google.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. Your first port of call should be the first SERP for each of your identified keywords.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

KoMarketing Associates

JULY 10, 2014

With this integration and Google Authorship having such a major presence in search results, it only stands to reason that Google+ could have an SEO influence on your company’s traffic. All screenshots taken July 2014. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies Google local search social media'

Google 120

Google B2B Marketing B2B Case Study 120

Magisto

JANUARY 13, 2020

SERP Position 0 ranking. Basically, as a content marketer you want your content to rank at the top of a social engine results pages (SERP) so that a search engine will drive organic traffic to your site and content. What is position zero though? Because you have to keep up with the competition.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot!

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Zero Search Results Appear in SERPS. Google announced HTTPS as a ranking factor in 2014. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

seo.co

JANUARY 14, 2021

And every few weeks, it seems like there’s something new, whether it’s an SERP facelift, an algorithm update, or a new strategy that’s become commonplace. Google ultimately selects and orders websites in its search engine results pages (SERPs) based on relevance and authority. What worked in 2014 may not work as well today.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

EMagine B2B Blog

OCTOBER 22, 2014

May 20, 2014. Projected Launch Date: September 23, 2014. Projected End Date: September 29, 2014. Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. Projected Launch Date: October 19, 2014. should be beneficial to your rankings and organic traffic.

CAN-SPAM 40

CAN-SPAM Ideal Customer Profiles SERP Advertising Mediums 40

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Zero Search Results Appear in SERPS. Google announced HTTPS as a ranking factor in 2014. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

NOVEMBER 14, 2018

million users per month in 2014, plus many more today. Attracting organic search traffic relies first and foremost on creating high-quality content that fits search queries. Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry. Picture Credit: SlideShare.

Startups 71

Startups Google Press Domain 71

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In turn, you’ll see higher rankings, better engagement, and more traffic. In 2018, it became even more important after Google’s Medic update.

Guidelines 279

Guidelines Lead Scoring Lead Ranking SERP 279

Content Standard

NOVEMBER 12, 2014

Organic search helps more content connect with relevant consumers, and mobile currently accounts for a larger share of organic search traffic than ever before. The new data, which is compiled in RKG’s Digital Marketing Report for Q3 2014 , suggests that mobile marketing will need to focus more on organic search results going forward.

Mobile Marketing 40

Mobile Marketing Search Marketing Organization SERP 40

seo.co

MARCH 11, 2021

A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. Google has been penalizing and deindexing PBNs since 2014. In addition to passing authority, links increase your brand visibility and help you generate referral traffic.

Google 64

Google PageRank CAN-SPAM Domain 64

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Content Standard

AUGUST 29, 2018

The AMP carousel jumps ahead of all organic results in a Google mobile search, and as mobile audiences tend to prioritize the visual, anything you can do to highlight your content away from the organic SERPs is an advantage. binge-worthy (website traffic for Netflix and Hulu are 70-80% desktop). Image attribution: bruce mars.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Proteus B2B Marketing

MAY 16, 2014

Now, with title tags displaying fewer characters, the meta description provides visual space on the search engine results page (SERP) to include important content that is either excluded or lost through title tag truncation—such as keywords, relevant terms and the brand name. On that note, meta descriptions did not change.

Tagging 48

Tagging Display SERP Keywords 48

Valasys

MAY 7, 2020

While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. To start with marketers can use guest blogs to generate ample amount to traffic and elevate the proportions of referral traffic that they get from certain webpages.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. Find your country's and language's HTML meta tag here. ccTLD Domains Are Valuable, But a Big Commitment. We created two nearly identical surveys: one targeted to a representative sample in the U.S.

SEO 99

SEO Marketing Websites Optimization Domain 99

EMagine B2B Blog

MARCH 26, 2015

Not only does this hurt your usability, but it can also affect your rank in the SERPs, as site speed is a Google ranking factor. — Heather Poole (@Heather_Poole) August 6, 2014. B2B Web Strategy Conversion Metrics Google Analytics Traffic Generation' Autoplay Music/Video. I'm not searching for it. I'm done.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Analytics Tools Mobile Marketing 40

Outbrain

JULY 3, 2019

Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. PPC, which stands for Pay Per Click, is an internet advertising model used to drive traffic to a website or landing page. Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

DAGMAR Marketing

JULY 9, 2018

If you’re using organic SEO techniques on your website, one of your key goals would be to appear as high as possible in the search engine results pages (SERPs) for relevant keywords. while also proactively learning about likely changes in the algorithm and SERP placements. steadily increasing the number of citations.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

Moz

FEBRUARY 10, 2019

Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. Never be defensive Sometimes, clients will bring something to your attention before you’ve had a chance to see it, whether that be a traffic dip, a Google update, or otherwise.

SEO 50

SEO Lead Scoring Lead Ranking Paid Search Agency 50

Brightedge

NOVEMBER 19, 2020

Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Google has recently noted that it plans to change the way featured snippets like Quick Answers work by introducing more than one featured snippet on a single SERP.

Optimization 122

Optimization Google SERP CTR 122

Hubspot

MARCH 12, 2014

They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it''s more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website. If not, does it really matter that the traffic to your website has increased?

SEO 28

SEO Top of Funnel Domain Funnel Advertising 28

Hubspot

JUNE 12, 2018

In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future. After months of traffic plateaus and uncertainty, we know where we're headed now -- and we're ready to share our new strategy with you.

Traffic 75

Traffic Hubspot Lead Ranking SERP 75