Biznology

MARCH 27, 2017

With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Before joining QuintileIMS (at the time known as Quintiles ) in 2014 I spent most of my time in the nonprofit and start-up sector. Journey to the healthcare industry.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

ViewPoint

NOVEMBER 16, 2017

Jim Hall joined PointClear in 2014 with over 20 years of experience in consulting, sales, and business growth. He is also well-versed in coaching, sales management, and team-building, as well as marketing and public relations. The PointClear team would like to hear from you about your sales lead generation best practices.

Lead Generation 120

Lead Generation PointClear Sales Leads Lead Scoring 120

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Biznology

JULY 23, 2014

Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' One new set comes from Bredin, Inc.,

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Contently

APRIL 10, 2019

In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

ANNUITAS

AUGUST 20, 2015

Public relations : Content management applications, social media applications, webinar technologies, communities and reviews. The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8% How well do we use those different technologies?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

DECEMBER 28, 2014

But as we close out 2014 I’m starting to wonder if the era of the Social Media Department is winding down? Is social media earned media, like public relations/communications? When Social Media Becomes Everyone’s Job. Is social media advertising? Increasingly, yes. Is social media customer service? Very much so.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube'

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube'

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise. He also had a previous stint at CRN, from 2016 to 2021.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

KoMarketing Associates

JUNE 2, 2014

The public relations industry has been under threat and misconception for quite a while. ” Are “brand mentions”, in the classic sense of public relations, truly the objective in this portion of the patent? This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. Two Heads Are Better Than One. to better serve our clients.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

SEPTEMBER 26, 2014

The video has been viewed more than 13 million times as of September 26, 2014, and the iPhone/iPad app was downloaded by more than 250,000 people within the first four days of its release. Public Relations. “Magic of Flying” also won in the out of home category for its reactive, technology-based outdoor campaign.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Biznology

NOVEMBER 17, 2014

A study by Forbes in 2014 indicated that 1/3 of all people in their 20’s will move in any given year, the average Millennial will stay in their job just over 2 years, and about two thirds of them would like to start their own company. Driving this growth in jobs and innovation is this Generation Y group. They are very restless.

Trends 80

Trends Brand Identity Branding Planning 80

Writing on the Web

FEBRUARY 19, 2014

In all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting. As a hub for brand publishing for virtually any kind of content, I can think of no better fit than a business blog in 2014 and in the future.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Sword and the Script | B2B

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long. My colleague whipped out her phone, pulled up the Uber app, and hailed a ride.

Marketing Prospects 66

Marketing Prospects Work Management B2B Marketing Marketing Management 66

Biznology

JANUARY 19, 2018

Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. “Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. Bouncing Back: Public Relations, Events, and Innovation.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Bluetext

FEBRUARY 21, 2018

Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. A sampling of results for the most recent full three years (2014-2016) indicates the result of these efforts.

PR 21

PR Acquisitions Public Relations Lock-In 21

Content Standard

DECEMBER 17, 2014

As 2014 draws to a close, though, there is evidence that content will become more widely recognized as the one of the top digital marketing strategies. Curata’s 2014 Content Marketing Tactics Planner notes that almost half, or 48 percent, of marketers curate content that originates from other sources.

Marketing Budget 40

Marketing Budget Resources Enterprise Management Marketing Strategy 40

Versium

JUNE 12, 2018

Illuminate Public Relations for Versium. Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases. REDMOND, Wash. CONTACT: Minou Reisinger.

Marketing Automation Services 40

Marketing Automation Services Advertising Agencies Analytics Software 40

Hubspot

NOVEMBER 14, 2018

million users per month in 2014, plus many more today. Links from: fool.com, mic.com, usatoday.com, bangordailynews.com, dozens of industry publications. Their data-driven content strategy, paired with their digital public relations strategy, is the reason they were able to consistently attract a large number of backlinks.

Startups 69

Startups Google Press Domain 69

Hubspot

MAY 4, 2017

David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Here are three ethical pillars of public relations and advertising professionals -- that under no circumstances should be breached. The Rewards.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

KoMarketing Associates

JULY 22, 2014

A few months ago, I wrote a blog post about the overlap between content marketing and public relations. But who can forget Matt Cutts’ January 2014 proclamation that guest blogging was “stick a fork in it” dead?

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 9, 2016

IBM: Cognitive Cooking: Poutine & Chili at SXSW 2014. Public Relations and Special Features. Kinaxis draws a parallel between human relationships and business scenarios that no longer meet a need. Caterpillar: Stack: World’s Biggest Game of Jenga. Kinaxis: New Kinexions – Simplicity. Kinaxis: Back to the Future.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

SEPTEMBER 17, 2019

Coined by Gini Dietrich and first described in her 2014 book, Spin Sucks: Communication and Reputation Management in the Digital Age , PESO was designed to help brands establish authority by giving them a model for prioritizing media so it could be effectively shared for gains and seamless user experiences. Recommended for you.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Hubspot

DECEMBER 19, 2014

December 11, 2014. November 10, 2014. November 10, 2014. November 10, 2014. Advertising Public Relations Nonprofit Branding' Here''s one lucky non-profit who has been awarded the grant. Thank you @SantanderBankUS for including us in your #IdeasForGood Grant! 4) USO: "Thanks From Everywhere".

Companies 28

Companies Public Relations Advertising Agencies Distribution 28

Sword and the Script | B2B

SEPTEMBER 24, 2020

(click image for higher resolution) Sales still closes deals B2B solution providers can’t just rely on outstanding marketing and relevant content to win over buyers.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Walker Sands

APRIL 7, 2021

Ever since the Cambridge Analytica scandal in 2014, Facebook has made significant efforts to be more transparent around security and privacy on the platform. However, transparent relationships are low trust relationships. If you need to be transparent, it’s because people have already given up on trust. Think about Facebook.

Brand Identity 52

Brand Identity Branding Transparency Trust Marketing 52

Hubspot

SEPTEMBER 4, 2014

In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. — Greggs (@GreggstheBakers) August 19, 2014. — Google UK (@GoogleUK) August 19, 2014. No harm, no foul.

Social Media 28

Social Media Media PR Public Relations 28

Bluetext

FEBRUARY 14, 2024

Horoho ,former Army surgeon general Insight Partners : Nick Sinai , former White House deputy chief technology officer (2014). Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. 9 Revealing Insights About Content Marketing in Europe.

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Hubspot

JANUARY 13, 2014

Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Participating companies should submit their blog URLs on this page to enter the challenge.

Tips 28

Tips Public Relations Inbound Marketing Hubspot 28

Hubspot

MAY 1, 2017

Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Biznology

AUGUST 15, 2016

A similar report by the research firm, MSCI, looked at 800 CEOs at 429 large and medium-sized companies between 2005 and 2014, and concluded that high CEO pay was not consistent with long-term stock performance. This concern over excessive CEO pay and resulting inequality is not unique to America.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80