KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. All screenshots taken July 2014. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Study 120

NuSpark Consulting

MAY 7, 2016

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. Marketers have always been on the leading edge of technology.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. About 26% of consumers use social media sites for this purpose.

SEM 100

SEM Paid Content Stats SEO 100

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Content marketing is the process by which you strategically distribute your content around the Web, where your prospective buyers will find and interact with it, leading them to your products on your website.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Hinge Marketing

APRIL 11, 2014

Here are some better avenues to grow your list organically. Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. In current emails.

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets.

Social Media 116

Social Media Paid Content Training Media 116

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Paul Gillin

JANUARY 2, 2015

I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Here are 20 ideas organized into eight categories. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Webbiquity

MARCH 8, 2016

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. billion in 2014 to $313.42 Stratabeat ). Business2Community ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Sprout Social

APRIL 19, 2019

Only 51% of teens use Facebook , making it the fourth most popular social network. In 2014, it was noted to be 7% while it was 14% in 2017. Of its myriad of advertising content, Facebook videos still leads some of the most engagement. How far do posts go organically and when is the best time to post? of Page Likes.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. Get a clue. For ads, the equation is different.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Hubspot

MARCH 26, 2015

Rushed tweets often lead to misspellings, which counteracts the use of a trending hashtag. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Branded pages on Facebook don’t get as much organic visibility on their posts as do posts from non-brands.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Convince & Convert

MARCH 4, 2016

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. It’s what leads to conversion and is easily measured on social media.

Budget Programs 106

Budget Programs ROI Marketing Automation Services Marketing Budget 106

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

markempa

FEBRUARY 2, 2015

.” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. When joint ventures are organized and managed correctly, you can minimize risks and leverage rewards.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. 46% of millennials rely on social media when making purchase online. 89% of 18-29 year-olds are active on social media. Generate Leads.

Social Media 111

Social Media Paid Content Media Business 111

Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. Now that content marketing is widely implemented across organizations— 91% of B2B and 86% of B2C companies have implemented it—we often forget no one goes online to consume content or become a lead. Content marketing is about the needs of your audience.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Vidyard

SEPTEMBER 8, 2015

After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. Space Camp is where marketers go to discover the depths and possibilities of modern video marketing.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media. Final Word.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

APRIL 21, 2020

Every major social network has options to reshare content someone else has published. Throughout the COVID-19 pandemic, there’s been an emphasis on staying connected while we social distance, which has been an opportunity for brands to curate user-generated content (UGC) from their loyal fans. In 2014 we launched #MyMadcap.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . B2B companies who actively blog receive 67% more leads than those that do not ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. To really get an idea if your efforts are paying off, focus on things like leads, link clicks and impressions.

Social Media 94

Social Media Media Business Social Networks 94

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “With Vidyard, we have the tools and data we need to get the most out of our video content.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Social Media Strategies Summits February 10-12 in Las Vegas, NV.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “We

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 8, 2015

After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. Space Camp is where marketers go to discover the depths and possibilities of modern video marketing.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 8, 2015

After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. “Space Camp is where marketers go to discover the depths and possibilities of modern video marketing. .

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 6 Social Media Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

EMagine B2B Blog

MARCH 12, 2015

Organic search is actually responsible for 64% of your web traffic ( Conductor ). Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ). The number of Instagram users increased 60% in 2014 and is expected to top 100 million users by 2018. eMarketer ). eMarketer ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Sprout Social

JULY 19, 2016

And by keeping an eye on which Pages are fans, you’re better able to build relationships that could lead to new content partnership opportunities. Last year Facebook began testing a new feature called Saved Replies, which allow businesses to write, save and re-use messages when responding to customers on the social network.

Paid Content 97

Paid Content Facebook Features Peer-to-peer 97