Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems. Social media has a 100% higher lead-to-close rate than traditional outbound marketing. Now, CRM data is accessible anytime, anywhere.

Work Management 225

Work Management Marketing Management B2B B2B Sales 225

Webbiquity

APRIL 27, 2017

For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Zendesk expanded its product by acquiring live chat software provider Zopim in 2014. Professional customers (i.e.,

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. (Photo credit: Steve Rhodes). Sensing a trend here?

Paid Content 80

Paid Content Google RSS SEM 80

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Contently

NOVEMBER 8, 2016

Google, for example, announced last year that it receives more search requests on mobile devices than computers in the U.S., Publications need the targeted distribution those platforms can provide, especially since almost half of Americans regularly get their news from social media. Japan, and eight other countries.

Facebook 167

Facebook Social Networks Advertising Mediums Mobile Advertising 167

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s secure, mobile-friendly, super easy to use, and affordable.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

B2B Marketing Traction

JANUARY 6, 2014

Reviewing this is a fun exercise in the New Year, since many trends affect marketing. Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. What trends do you think will affect how we market – what we market – in 2014?

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer. Guides to B2B Marketing on LinkedIn.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

Lead Ranking 213

Lead Ranking Promotion Trends Top of Funnel 213

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 112

Statistics Social Media Media Mobile Advertising 112

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Jeremy Goldman (@jeremarketer) September 17, 2014. Be A Real Time Thinker.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. My marketing will be multi-channel.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 81% of B2B marketers use Facebook to distribute content. Digital Marketing Philippines ). Worldwide digital ad spending topped $140 billion in 2014. Digital Marketing Philippines ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Webbiquity

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Download 54 Pearls of Marketing Wisdom today.

Hubspot 100

Hubspot Allocation Social Networks Mobile Marketing 100

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

KoMarketing Associates

JANUARY 24, 2017

This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. HANDPICKED RELATED CONTENT: Native Advertising Is Not Content Marketing.

Mobile Advertising 105

Mobile Advertising Advertising Agencies Advertisements Advertising 105

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. So why are B2B marketers slow to adopt mobile?

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

Sprout Social

OCTOBER 11, 2019

While this has never been a problem for The New York Times, its methods of delivering that great journalism in the format and channel desired by its audience have struggled to evolve at the same rate as the rest of the market.

Storytelling 96

Storytelling Peer-to-peer Ad Frequency Paper 96

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. At the close of 2014, this figure was only one billion per day. Use Facebook Lead Ads.

Cost per Lead 141

Cost per Lead Cost Per Click Facebook CPL 141

KoMarketing Associates

OCTOBER 31, 2013

This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

DECEMBER 15, 2014

Nearly all the world’s top brands use Twitter as part of a social content distribution plan. Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. About eight in 10 browsed the social media network on mobile.

Distribution 40

Distribution Twitter Optimization Content 40

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

OCTOBER 22, 2014

Marketers trying to tap into a major event, take note: You have hours, not days, to take advantage of peak consumer engagement. Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. Devices play a role in event sharing as well.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

chiefmartech

DECEMBER 2, 2020

The annual marketing technology landscape , produced since 2011, has been a source of heated debate. It’s a single slide with logos of the many different marketing technology products that we organized into categories. By 2014, it had grown to nearly 1,000. have achieved dominant market share in many martech categories.

Work Management 133

Work Management Marketing Management Trends API 133

KoMarketing Associates

DECEMBER 22, 2015

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. billion that will be spent on ads through mobile phones and tablets.

CTR 120

CTR Lead Ranking Lead Scoring SERP 120

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( Marketing Land ). viewers in July 2014. 41% of LinkedIn visits are via Mobile. 91% of B2B marketers use LinkedIn to distribute content. 91% of B2B marketers use LinkedIn to distribute content.

Social Media 40

Social Media Statistics Media Youtube 40