Content Standard

SEPTEMBER 17, 2019

” By pooling the four types of media into one distribution strategy, PESO eliminated content silos and created a scenario where the sky was the limit for ROI. Does Earned Media Still Have a Role in Content Distribution? How to Distribute Content and Succeed in 2019. A Quick Recap: What Is the Peso Model?

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull. Marvel and Fortnite.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. (Photo credit: Steve Rhodes). And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? ” [Emphasis mine].

Paid Content 80

Paid Content Google RSS SEM 80

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. You can’t afford not to be mobile optimized in 2014.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Content Standard

DECEMBER 15, 2014

Nearly all the world’s top brands use Twitter as part of a social content distribution plan. Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. And, according to a study from Simply Measured, those 140-character tweets are paying off.

Distribution 40

Distribution Twitter Optimization Content 40

KoMarketing Associates

SEPTEMBER 9, 2014

For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts.

Research 120

Research SEO Press Tagging 120

Content Standard

OCTOBER 22, 2014

Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. An effective content distribution strategy will allow brands to share content with the right audience at the right time and take advantage of surges in social engagement.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. viewers in July 2014. 91% of B2B marketers use LinkedIn to distribute content. Instagram has added 100 million active users since March, 2014. This is up from 1.23 billion in 2013. Econsultancy ). Econsultancy ). Digital Insights ). Tech Crunch ).

Social Media 40

Social Media Statistics Media Youtube 40

Crimson Marketing

OCTOBER 9, 2013

SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . And while that is great, it also shows that diversity and inclusion are important to an increasing number of businesses.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Convince & Convert

FEBRUARY 4, 2014

Here’s to a great 2014, filled with. » Content Marketing content creation content distribution content marketing conversion optimization curation digital marketing' We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips. You’re welcome!

Content Marketing 164

Content Marketing Effectiveness Curation Content 164

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Additionally, personas can help to enhance SEO strategy. What's the best way to send the right #targetedmessages to your leads?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Contently

FEBRUARY 9, 2018

In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency. BuzzFeed constantly tinkered with how they created and distributed content, making slight adjustments to headlines, story structure, and content strategy. In other words, the best ads were great stories. It Sounds Like a Revolution.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Hubspot

DECEMBER 12, 2013

That''s why I think the decisions for a lot of marketers next year won’t be focused on how they get started with content marketing; it will be around how they make content scale or how can they distribute it to the right audience. I think a lot of companies are going to put focus on scaling their content efforts in 2014.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

DECEMBER 28, 2016

in 2014, an increase of 15% since 2007. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million. This allowed them to deploy localized marketing and distribution efforts way before their competitors knew what was happening.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

KoMarketing Associates

JANUARY 16, 2018

Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision. Even better, it buckets the tools into categories like “Writing,” “Measuring,” and “Distributing.”

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Customer Experience Matrix

APRIL 30, 2015

To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014. Source: Raab Associates, 2014 For what it’s worth, the survey also asked a second, more pointed question about whether marketing automation benefits were worth the investment. You can buy it here if you’re interested.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Biznology

MARCH 17, 2020

The year was 2014. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The outbreak was Ebola.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Content marketing is the process by which you strategically distribute your content around the Web, where your prospective buyers will find and interact with it, leading them to your products on your website.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption.

Linkedin 297

Linkedin Research Studies B2B 297

Marketing Insider Group

AUGUST 5, 2015

When brands simplify content creation and distribution they build for long-term use. Be ready to jump on real-time triggers to distribute the message. For instance, in 2014 The New York Times assessed they strategically handled the Michael Sam ‘trigger event.’ Social media morphs content and distribution to the readers.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Avitage

FEBRUARY 15, 2014

At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. Italics are mine) What is “this new form of distribution”? Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories.

Microsite 120

Microsite Content Marketing Content Distribution 120

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. Content Marketing 2014 Projections. Marketers’ New Priorities for 2014. As part of new research from ExactTarget, they asked marketers to identify their top three marketing priorities for 2014, and found some striking similarities across marketers from all levels and industries.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Adobe Experience Cloud Blog

MARCH 28, 2014

Depending on your goals, you can look at solutions that provide content creation, content production, or content distribution. Marketo Marketing Nation Summit 2014. Content marketing – Content marketing is a great way to start making a name for yourself in your industry. How do they integrate with Marketo? Don’t forget the schwag!

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

Enterprise Management 221

Enterprise Management Twitter Marketing Management B2B Marketing 221

Webbiquity

SEPTEMBER 2, 2014

April 22, 2014. More than 80% of b2b marketers now distribute content on social networks. June 17, 2014. 83 Exceptional Social Media and Marketing Statistics for 2014. April 14, 2014. 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). August 27, 2013. But are these efforts paying off?

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

AUGUST 9, 2016

Marketers are currently relying on marketing distribution technologies for targeted personalization through channels instead of personalizing the content at the point of creation. The content ecosystem connects assets to channels through distribution platforms, but there is still no indication that the actual content is effective.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Hubspot

MARCH 15, 2019

When the creatives at Dannon were brainstorming their Oikos Greek Yogurt commercial that would air during the Super Bowl in 2014, they knew they had to resonate with as much of their their target market as possible, which was most likely young-to-middle aged adults.

Demographics 77

Demographics Segmentation Education Distribution 77

B2B Marketing Traction

JANUARY 6, 2014

Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. What trends do you think will affect how we market – what we market – in 2014? Ad agency JWT publishes a list of 100 trends to watch in the coming year. And some are just plain fun.)

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

RebelMouse

NOVEMBER 29, 2022

Google says that “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” will be considered as link spam. Click here to learn more about these tags.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Sprout Social

OCTOBER 11, 2019

Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. Most people would take the local paper on their doorstep over the NYT they had to travel to get, despite the higher quality.

Storytelling 78

Storytelling Peer-to-peer Ad Frequency Ad Exchange 78

Zoominfo

FEBRUARY 25, 2018

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. 93% of B2B marketers use social media, and with good reason—it works ( source ).

Social Media 147

Social Media Social Marketing B2B Marketing Media 147