ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than 80 percent of potential customers prefer to use smartphones for local search. More than 90 percent of social media marketers use Facebook for advertising.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

SEPTEMBER 21, 2015

And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. Ad Blocking Hurts Publishers. billion next year.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. More information and links in the blog. Connect with Paul on Twitter: @pgillin.

Social Media 120

Social Media Work Management Marketing Management Media 120

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Martech Advisor

NOVEMBER 7, 2019

As the official programmatic day approaches, it’s just about the time to go through the basic facts, discover trends and patterns in order to understand what will govern the advertising market in the future. The concept of digital advertising was brought to life in the 1970th - almost right after the Internet came to the scene.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

NOVEMBER 19, 2014

.” After 2013’s word of the year selfie , the 2014 word of the year is vape. Now, aside from the phrase content marketing itself, we have many choices for content marketing word or phrase of the year: Brand publishing. Native advertising. If you know that marketing is more than just promotion and advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Martech Advisor

JANUARY 14, 2020

The advances in 5G tech will usher in a new era in mobile and mobile marketing, customer experience, and digital transformation. Marketers can take this time to prepare for more innovative content, extended reality (XR), and better customer experiences. Learn More: What is Digital Out-Of-Home (DOOH) Advertising?

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric JLL tailors its content to meet the needs of busy, bombarded customers. centric approach to marketing coverage. ” Budweiser UK.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Cristina Jones , chief marketing and engagement officer, Salesforce.org.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

LeadSquared

MARCH 3, 2017

Take a look at the research data published by Ascend2, to understand the importance of email marketing as a digital marketing activity in 2017. in Q2 2016, higher than any other quarter in a two-year period (Q2 2014 – Q2 2016): So apart from reaching a global audience, you actually get an audience who are likely to open your emails.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

Contently

NOVEMBER 22, 2016

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

ClearVoice

MAY 28, 2020

By understanding the D2C approach, some marketers might find inspiration on how to adapt their existing processes and find a way to directly reach their desired customer or end-user. Communicate with customers so they know you’re there,” but don’t be in a great big rush to change everything. You thrive on competition.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. .” And the ability to do this is not limited to Marketing professionals. So we’re going to try another approach.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. The Twitter figures are surely much higher by now.)

Spending 120

Spending Media Mobile Advertising Forrester 120

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

MARCH 1, 2015

They are future clients and customers, and they will determine if a brand lasts or lags behind. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. They are looking to advertisers to fund this growth. From January to May 2014, SMS messaging was down 18.4% Millennials.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. In the B2C world, however, research indicates that social media plays a more significant role on the customer's path to purchase.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

LeadSquared

FEBRUARY 17, 2015

Mobile is in general overtaking desktop internet usage, so responsive design is important in all the different industries. As discussed in the webinar, as of May 2014, 25% of all page views (globally), and 37% of all page views in Asia came from mobile devices. As of April 2014, around 7.5 Question 4. Question 5.

FAQ 52

FAQ Webinar Metrics Design Landing Pages 52

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Content Standard

SEPTEMBER 28, 2016

The first instance of revenue generated for Facebook was through Flyers, which were paid for by school clubs or local businesses that wished to advertise events or services in their respective locations. This ended in 2014, however, and left brands wondering what the future of marketing on Facebook would be without it. ” 2016.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Social media platforms possess a unique advantage over traditional broadcast in that they offer customized content based on a viewer’s location and interests.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

JUNE 9, 2015

Marketers have discovered the power of video content to attract potential customers and followers. A few weeks ago, they announced Facebook Instant Articles , a new feature for its mobile app that helps publishers create fast and interactive articles on the social platform.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Hubspot

MARCH 15, 2015

Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. This print ad won the Mobile Grand Prix at Cannes in 2014. 5) Kontor Records. 10) Volkswagon.

Paid Search Agency 28

Paid Search Agency Ads Advertising Agencies Allocation 28

Hubspot

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. What are some of the biggest annoyances your customers or personas have to deal with?

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. PubMatic and GroupM have partnered on a product with cohort-based modeling capabilities for advertisers. Adjust’s InSight is a mobile analytics solution.

Marketing AI 82

Marketing AI Enterprise Management Work Management Marketing Management 82

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 10 Tweetable Takeaways. 5) Millennials watch 34% of their TV time online.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

OCTOBER 1, 2015

These ad blocking application will let people easily block advertising, trackers, and other third-party scripts. Use of the mobile Safari app represents more than half of all mobile internet usage. Ad blockers are applications (like plugins or browser extensions) that remove or alter advertising content on a webpage.

Paid Search Agency 28

Paid Search Agency Work Management Ads Mobile Advertising 28

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48