ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 10, 2013

So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. The Best Marketing Conferences of 2014. The Best Marketing Conferences of 2014. London - Nov, 2014. Register your interest and we will let you know when 2014 dates and locations become available.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. We will see more and more traction with Youtility as we roll into 2014. I highly recommend you grab yourself a copy.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

markempa

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. Data-driven content marketing is the future.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. They permit only general targeting. Their results are difficult to measure.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. They permit only general targeting. Their results are difficult to measure.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

KoMarketing Associates

OCTOBER 16, 2014

Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing. The Ultimate Guide To CMS.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. Content Marketing Must Have Marketing . Yeah…me too.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Crimson Marketing

JANUARY 8, 2014

“Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” Empowerment. Forbes ). .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 135

Social Media Long Tail Marketing Media CTR 135

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. But in travel?

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Content Standard

APRIL 17, 2015

Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. These tactics are helping H&M make its sustainability message more relevant and shareable for consumers. To share its work on the project, Coke pushed 5by20 content to women on Facebook, Twitter, and YouTube through paid posts.

Relevance 40

Relevance Brand Identity Branding Paid Social Agency 40

Content Standard

JUNE 28, 2019

Back in 2014 — can you believe it’s been five years already? — the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

KoMarketing Associates

APRIL 1, 2014

According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. For companies, this increases the need for targeted content and better connections. Links, content, social media, etc.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

markempa

JUNE 2, 2014

Tweet “Anybody here think you have nothing to create content around? ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. Many do not think they have any content that is relevant or exciting enough to share to their audiences. No exciting stories to tell?”

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. To prove ROI, marketers first need to understand why the content is successful and how is driving value for the target audience.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Marketing Insider Group

DECEMBER 31, 2014

This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners.

Content Marketing 100

Content Marketing Best Practices Content Storytelling 100

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. However, as search engines become more sophisticated, current SEO tactics will start becoming less relevant. 3 Strategies to Take LinkedIn to the Next Level. By: Stacy Picking, Hinge Marketing.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

ClearVoice

MAY 22, 2023

We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Artificial Intelligence and the Future of SEO In 2022, it seems like everyone was talking about AI content. Key takeaway: Artificial intelligence can create a starting point for creating SEO content.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

ANNUITAS

SEPTEMBER 9, 2014

September 9, 2014 – Demand Gen Report. In the Eyes of the B2B Buyer- Content is No Longer King. It is all about relevance – content is no longer king for B2B Buyers. News & Press'

B2B 100

B2B Press Content Demand 100

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. Did we forget any?

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Parse.ly

MAY 6, 2022

What is evergreen content? Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical three-day attention cycle. This means evergreen content attracts readers, often through search traffic or referral links. Why should I care about evergreen content?

Content 52

Content Social Media Display Marketing Report 52

Marketing Insider Group

JUNE 18, 2015

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Content marketing is a vital part of reaching younger audiences.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Focus on creating content that customers want to read.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Hinge Marketing

JANUARY 31, 2014

That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. If you are building a professional services firm in 2014, SEO needs to be part of your plan. Good content marketing is good SEO.

Webinar Metrics 48

Webinar Metrics Planning SEO PR 48