Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

Press 210

Press Product Case Study Case Studies 210

Vision Edge Marketing

JANUARY 25, 2022

Companies that complete these two customer-centric prerequisites achieve more success when it comes to customer acquisition which impacts your company’s product adoption rate , market share, and category ownership. . It doesn’t matter if you’re a big company or a smaller firm. I propose the same is true in business.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Customer Experience Matrix

OCTOBER 17, 2014

Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. This is no longer a new thought, but few companies have actually done it. That’s important to everyone, not just Salesforce geeks. Winners will; losers won’t.

Analytics 120

Analytics Process Salesforce.com Allocation 120

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand DemandScience Group’s service offerings.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

Zoominfo

NOVEMBER 25, 2020

They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. . Some of the best companies in the world more than likely will be the most diverse companies, because we can say it time and time again, different values bring different views.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. So when the 2016 landscape was finally complete, and the numbers counted, I gasped: it had nearly doubled again, up to 3,874 marketing solutions. Maybe it might even grow a little more?

Product 144

Product Software Startups Acquisitions 144

The Daily Egg

FEBRUARY 8, 2021

Monday.com has become one of the most popular project management solutions available. The company initially launched back in 2012 but didn’t officially acquire its first customers until two years later, in 2014. Today, 115,000+ organizations worldwide rely on Monday.com.

Organization 113

Organization Companies 113

Adobe Experience Cloud Blog

MARCH 27, 2014

That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Another key finding was that the top reason companies evaluate marketing automation software is to improve lead management and automate processes. Infographic Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. The same goes for B2B transactions – even if you’re selling to a company, you need to influence the individual decision makers on multiple fronts. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Madison Logic

APRIL 9, 2024

Madison Logic has established itself as the industry’s leading platform for account-based marketing, applying proprietary technologies and data to help B2B companies improve their sales and marketing results by increasing return on marketing spend and accelerating sales cycles.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

SugarCRM

JANUARY 7, 2014

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

B2B Marketing Directions

SEPTEMBER 29, 2019

The 2014 edition of Scott's marketing technology landscape supergraphic contained 947 technology providers. The 2019 edition of the supergraphic contained more than 7,000 technology solutions. Resources - Resources include people and tangible business assets such as cash, facilities, equipment, and technology solutions.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

SugarCRM

MARCH 14, 2014

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION.

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Zoominfo

OCTOBER 5, 2021

As the CEO of the popular outdoor clothing company, Marciano implemented the Black Friday Initiative in 2019. Jackson continues to lead initiatives focused on clean energy solutions and other socially responsible projects. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Integrated B2B

NOVEMBER 25, 2013

There are many obvious technology solutions used by B2B companies today, like cellphones, computers, and software. Where will 2014 take us? Samsung’s smart watch isn’t going to be very popular for the everyday consumer or any business looking for a helpful technology solution. Maybe it’ll be smart watches.

B2B 40

B2B Marketing Management Pricing Price 40

SugarCRM

MARCH 17, 2014

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION. Guest Blogger Social Media'

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

chiefmartech

FEBRUARY 8, 2021

It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. Of course, now that we are up to 8,000 martech solutions and climbing, that prediction seems rather quaint in hindsight.). Is 1,000+ salestech solutions the new normal now too?

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. Organizations that are getting the most from their CRM systems view their systems as a business application versus an IT solution. If the goal is for marketing to operate in isolation, and in doing so, deliver no strategic value to the company, they would be right.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

SugarCRM

APRIL 8, 2014

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. Batman had Robin… You have SalesFUSION. Social Media Techie Stuff'

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

Conversica

AUGUST 14, 2019

5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies. Conversica is one of the most celebrated artificial intelligence companies shaping the future of work, and this latest honor from Inc. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Marketing Insider Group

MAY 25, 2020

Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S. Much has changed since the first list, and it’s important to look at the companies growing and shrinking, which is covered in an article by Tyler Durden in Zero Hedge. Quick Takeaways. billion in revenue.

Thought Leadership 224

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 224

Vidyard

MAY 27, 2014

Over 2,000 attendees, a buzzing solution showcase, and most importantly, a ton of relevant content capturing the essence of modern marketing. Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? Which company impressed you the most?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Marketing Insider Group

AUGUST 30, 2021

So, we want to market and sell OUR solutions. Our customers aren’t saying, “We need your solutions.” Examples of empathetic B2B companies. Additionally, IBM is gearing up to become the world’s largest design company. We formulate our opinions about companies based on our interactions with their people.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Vision Edge Marketing

MAY 16, 2019

If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration). Sell new solutions to your current customers/marketing (Product Development). By 2014, eBay had acquired 40 companies!

Work Management 173

Work Management Marketing Management Marketing & Strategy Amazon 173

Zoominfo

OCTOBER 31, 2018

So, why aren’t more B2B companies jumping on the influencer bandwagon? Influencers provide companies with high-quality content , that sidesteps promotion in favor of providing the audience with a valuable experience. The solution? To put it simply, most B2B marketers aren’t sure how to make influencer marketing work for them.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. .

Enterprise Management 88

Enterprise Management Work Management Marketing Management Marketing Budget 88

The ROI Guy

DECEMBER 13, 2013

As cost cutting has run its course in order to produce results on Wall Street, companies are turning to top line growth to improve company value. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps. Adding reps in 2014 to grow?

Paid Search Agency 40

Paid Search Agency Ads Barriers Lead Scoring 40

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. Which companies in the expo hall will be most relevant to you and your company? How do they integrate with Marketo?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

ClickZ

FEBRUARY 21, 2020

Tamara is also a unique adviser and consultant to a variety of leading global technology companies such as Verizon, IBM, Mercer, SAP, Dell EMC, Huawei, Ericsson, and Amazon Web Services. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Lake One

MARCH 14, 2023

As a top ranked Platinum Solutions Partner, the accreditation joins an Onboarding Accreditation earned summer of 2022 through the invite only Partner Scaled Onboarding Program. Solutions partners and 1 of only 72 at time of writing Accredited for onboarding and enablement support. The accreditation puts Lake one in the top tier of U.S.

Hubspot 52

Hubspot Work Management Marketing Management Advertising Agencies 52

LEADership

DECEMBER 15, 2014

We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. Far too many B2B companies are plagued by a common syndrome—they want to aim for technology breakthroughs and innovation but at the grass root levels, they still do things the way they have always done. Are Your CMO and CIO Married?

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. Larger companies have the monetary resources, as well as the implementation staff, making it easier to succeed with CRM. and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. Larger companies have the monetary resources, as well as the implementation staff, making it easier to succeed with CRM. and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. Larger companies have the monetary resources, as well as the implementation staff, making it easier to succeed with CRM. and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40