Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

KoMarketing Associates

JUNE 18, 2013

For whitepapers or datasheets, don’t hesitate to add an author, particularly a CEO or CMO with high visibility. The benefit is, in some cases, even if you aren’t using authorship code, Google may still be able to figure out you’re the author. Audit Your SERPs.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market. CMO, tear down that wall. Repurpose Your Best-Performing Content. I paraphrase.

Marketing Budget Creation 265

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 265

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Buzz Marketing for Technology

MAY 15, 2013

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Placing the CMO in charge allows for the best of both worlds. Placing the CMO in charge allows for the best of both worlds. More Traffic?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

Brandpoint

JANUARY 23, 2020

Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Previously, he was a PPC advertising expert and CMO at Vizion Interactive, a digital marketing agency. Read about Larry’s philosophy on productive unicorns… trust us. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. billion worldwide on advertising in 2013 alone. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI? According to Ad Age Datacenter Coca-Cola spent $3.3

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? By a wide margin, SiriusDecisions indicates that Marketing would rather spend the incremental 10% on their bread-and-butter, Demand Creation (35%), followed by Brand (17%). Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

DiscoverOrg

MAY 2, 2019

Further, in the CEO role, that increase jumps to almost 86%: That seems like a lot – until you consider that just 7% of CEOs of F1000 companies were women in 2013; at just 13% today, there’s still clearly a long way to go. Other large gains in representation for women came in the form of COO and CFO, with +214% and +156%, respectively.

Enterprise Management 120

Enterprise Management Work Management Case Studies Startups 120

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. In 2013, about 60% of questions asked via Facebook received a response from the brand . ” – Jennifer Rooney, CMO Network editor at Forbes . At the close of 2013, inbound teams planned to hire an average of 9.3 Lead Generation. people .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Webbiquity

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. Remind People How Useful It Is.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. Online content in the sales and marketing industries is dynamic and constantly changing. Christopher Ryan shares his observations during a recent technology conference.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Indeed they are, but there’s a good chance they’re also paying attention to the remarkable flurry of mergers and acquisitions in the space. Understanding buyer intent .

Top of Funnel 107

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 107

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

KEO Marketing

JUNE 19, 2017

The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. Phoenix Business Journal’s Top 40 Woman-Owned Business Award, 2016-2017.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

LEADership

JULY 7, 2015

Source: Peter Doucette’s presentation at The Optimization Summit 2013. If you enjoy reading this CMO Spotlight series, please share it. The post CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe appeared first on LEADership by Louis Foong, CEO The ALEA Group.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. In a 2013 interview with AdAge, Jeremy Anwyl, vice chairman of Edmunds, explained it this way: “You have to credit [Musk], who’s very Steve Jobs-like in how he deals with the media.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Contently

AUGUST 29, 2016

Chase’s ambitious News and Stories content center is championed by Chief Brand Officer Susan Canavari, and its editorial board is chaired by CMO Kristin Lemkau. Because content tends to be a new and experimental initiative at most brands, buy-in from the bosses is key to success.

Ad Building 113

Ad Building Paid Search Agency Thought Leadership Content 113

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Webbiquity

JANUARY 5, 2021

2013 Jake Wade Award. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. CMO at SharpSpring. Live well, laugh often. ? Following: 180. Followers: 16t7. Tweets last 90 days: 14. Patrick Coleman. Host of @SMBMSP, 2019-2020. Following: 778. Tony Collen.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Many marketing organizations today have an influencer marketing strategy.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Exo B2B

APRIL 11, 2019

She has been the global CMO at Siegel+Gale since 2013. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. She is currently CMO for Workhuman. Margaret Molloy – Twitter account: @MargaretMolloy.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Hubspot

JUNE 5, 2013

If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. The previous estimate was for Microsoft to do $1.84 billion in net search ad revenue this year; now it’s $890 million.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Convince & Convert

NOVEMBER 22, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The CMO rejected his team’s idea to join social networks, but they created pages anyway, just to listen and do a little bit of customer service. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Skype 132

Skype Social Media Work Management Storytelling 132

Customer Experience Matrix

NOVEMBER 9, 2015

Radius also recently announced a very nice free offering, the CMO Insights Report. I've written about this sort of thing many times, as recently as this July and as far back as 2013. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

KoMarketing Associates

MAY 28, 2015

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. 60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Exo B2B

OCTOBER 16, 2020

Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. Margaret has also been recognized as one of Forbes’ Top 10 CMO’s to follow on Twitter and Forbes’ Top 5 Most Influential CMOs on Social Media.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98