ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process [Case study]. You may also like.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. People engage with a purpose.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Then the day Oprah announced she was joining Twitter, that same CMO basically said, “Jason, you’re doing social media.”

Skype 130

Skype Social Media Work Management Storytelling 130

Exo B2B

APRIL 11, 2019

On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. She has been the global CMO at Siegel+Gale since 2013. She is currently CMO for Workhuman.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 161

Social Media Media Viral Marketing Skype 161

Exo B2B

OCTOBER 16, 2020

On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. Bruce Lee case study.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Contently

MARCH 28, 2017

Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” Americans suck at personal finance.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Digital Marketing World Forum

JUNE 3, 2019

Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish. Maureen McDonagh, Industry Head, #Retail Facebook #DMWF @DigiMarketingWF #InfluencerMarketing #CMO #ContentMarketing #InstagramMarketing pic.twitter.com/ofifeeFHO4.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer. In fact, Randy Perry, VP of IDC’s Business Value Practice, indicates that more than 90% of deals require a financial business case in order to garner approval.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

The ROI Guy

MARCH 11, 2014

With the value of content marketing on the rise, the researchers in IDC’s CMO Advisory became curious, prompting the team to ask: “If content has become so valuable to buyers in facilitating purchase decisions, then what content do these decision makers perceive as the most valuable?".

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Marketing Insider Group

JANUARY 6, 2020

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

QuanticMind

NOVEMBER 16, 2016

. “CMOs now spend approximately 15% to 20% of their budget on technology.” ” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. In some cases, you have the opportunity to choose your tools. In other cases, you inherit them. Trend 2: Consumers are in charge.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” My Personal Evolution as a Digital Marketer. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” My Personal Evolution as a Digital Marketer. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

OCTOBER 22, 2016

Here are some quick figures that make the case for adoption: On any given day, 41 percent of 18- to 34-year-olds use Snapchat. Session: The Ultimate International B2B Content Marketing Case Study: Best Practices From The Most Successful Internationally Operating B2B Companies. He asked: should your brand be on Snapchat?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. That's a fairly strong statement, but follow along as we make our case. In plain English, that means paid editorial. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Content Standard

JUNE 23, 2016

SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. Patricia Travaline , CMO of Skyword, explained the different stages of the Continuum—Bystander, Novice, Expert, Leader, and Visionary and how brands can move up the spectrum. Marketers would be wise to remember that.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. Stage I: The plucky startup days (2013-2014). What Contently was like: Between December 2013 and December 2014, Contently grew six-fold as we won dozens of clients. So has the way we help brands reach their marketing goals. And guess what?

Top of Funnel 149

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 149

Contently

MAY 17, 2017

No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth. "You NEED CMO buy-in." Good content marketing is hard. The key? "You " Amen.

Content Marketing 112

Content Marketing Enterprise Management Planning Content 112

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Dave Kellog has 10 years' of experience as a CEO, CMO and independent director… each. How Adobe Does SaaS Marketing: A Case Study. * Why Successful SaaS Startups Fumble and Fail to Scale.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. Every brand and CMO now acknowledges that marketing and technology are intertwined. Technology is the interface of marketing.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Content Standard

AUGUST 26, 2015

Sophisticated content marketers have studied media traditionalists over the past eight months, picking up tricks of the distribution trade and modernizing them for inbound marketing. JS: We focus on research data, so visualizing the results of studies or NASA missions is where our primary focus is.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

OCTOBER 11, 2012

We've compiled data from a handful of different recent studies to break apart this question and zero-in on the key challenges social media marketers are struggling overcome. We've identified three core reasons why this is the case: Reason #1: Lack of an Integrated System. Source: The CMO Survey ) Tweet This Stat. Let's dive in.

Stats 28

Stats Social Media ROI Social Marketing 28

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. It’s been around since 2013 and says it’s still adding to its team. Any case studies? Look at case studies for other businesses. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. It’s been around since 2013 and says it’s still adding to its team. Any case studies? Look at case studies for other businesses. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. It’s been around since 2013 and says it’s still adding to its team. Any case studies? Look at case studies for other businesses. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. Guests such as Seth Godin, Tamsen Webster, and LinkedIn CMO Shannon Brayton attracted the most attention. Updated yearly, it has now been downloaded more than a million times. The guides have been translated into six languages.

Linkedin 70

Linkedin Search Marketing B2B Thought Leadership Class 70

Convince & Convert

JUNE 24, 2016

People would talk to their friends, and that’s still the case, of course. ” But if the CMO or whoever they’re trying to position as the thought leader is terrible on camera, it either has to be, “Get Kate Volman in here. But there’s more available online than there ever was before. She can help you.”

Content 113

Content Work Management Planning Video Marketing 113

Metadata

MARCH 18, 2021

Backend engineer, studied at MIT with my other co-founder Calvin and met my other co-founder, Peter, who was studying aeronautical engineering at the time. People didn’t have that in 2013. We decided to just be customer data platform adopted and the shaped the industry through our customer use cases.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52