LEADership

JULY 7, 2015

Source: Peter Doucette’s presentation at The Optimization Summit 2013. The essential process steps marketers can emulate from the success story of The Boston Globe involve: optimizing the purchase funnel to improve conversion rates, reducing customer acquisition costs, and increasing customer lifetime value. Let’s discuss on my blog.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Mitel had made numerous acquisitions, which meant nearly 40 different web platforms.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. Kurt Kaufer: Partner and CMO at Ad Results Media , a podcast advertising agency, Kaufer wrote a survival guide for podcast advertising in this Forbes post. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. You're not alone.

Cost Per Thousand 75

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 75

Hubspot

FEBRUARY 12, 2020

And on YouTube, there's this fun, short, touching video that will, forgive me, but totally touch your heart: This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed's CMO, Jennifer Steeves-Kiss, to the New York Times. "We February 9, 2013. I know I sure would be!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” My Personal Evolution as a Digital Marketer. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” My Personal Evolution as a Digital Marketer. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. I moved to Brandwatch in 2013 and it’s been a wonderful adventure.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Hubspot

OCTOBER 9, 2015

billion in 2013. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Buy buttons bring discovery-based e-commerce to mobile via social apps," explained Shopify CMO Craig Miller at this year's INBOUND event.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Webbiquity

DECEMBER 30, 2013

Rachelle Maisner serves up a “four course meal” of custom GA reports, progressing from acquisition metrics (visits and goal conversions by traffic source) as a first course through behavior metrics, conversion measures, and for dessert, site diagnostics including average page load time, bounce rate, and page views.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Content Standard

OCTOBER 22, 2016

Pursue partnerships that support your company’s goals, which often revolve around customer acquisition, lower churn, and a bigger profit margin. Turn your content into stories—Karen Guglielmo, Content Marketing Manager, Iron Mountain; Tricia Travaline, CMO, Skyword. “We were a content factory,” Guglielmo said.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Velocity Partners

AUGUST 20, 2018

Around 2013, suddenly a lot of people became very interested in harnessing hybrid marketing technologist talent in their organizations. So yes, there’s acquisition activity but so far it’s been overwhelmed by new entrants. ” It’s more like, “How does a CMO deal with having 5,000 potential vendors out there?”

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Hubspot

FEBRUARY 13, 2013

And on YouTube, there's this fun, short, touching video that will, forgive me, but totally touch your heart: This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed's CMO, Jennifer Steeves-Kiss, to the New York Times. "We New Jersey Tourism (@Visit_NewJersey) February 9, 2013.

Campaigns 28

Campaigns Planning Top of Funnel Sample 28

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. Tom’s comment was in response to a post about a recent martech acquisition — Terminus acquiring Sigstr.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. The Claim: Social media drives customer acquisition.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

JANUARY 3, 2018

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. We started The Growth Show back in 2013, and “boring” is probably an unfair descriptor. Our biggest acquisition campaign ever, in all of HubSpot’s history. The answer was a resounding yes. The results?

Hubspot 78

Hubspot Advertising Agencies Paid Search Agency Lead Ranking 78

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Dave Kellog has 10 years' of experience as a CEO, CMO and independent director… each. More SaaS Articles : * SaaS CAC: A Guide to Customer Acquisition Costs. * 13) Dave Kellog. We can help.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. Every brand and CMO now acknowledges that marketing and technology are intertwined. Technology is the interface of marketing.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Hubspot

JUNE 19, 2014

CAC: Customer Acquisition Cost. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CMO: Chief Marketing Officer. Learn more about what it takes to be a CMO here. CoCA: Cost of Customer Acquisition (See CAC). Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

OCTOBER 11, 2012

7) By 2013, lead management campaigns integrating 4 or more digital channels are expected to outperform single- or dual-channel campaigns by 300%. Source: The CMO Survey ) Tweet This Stat. We've identified three core reasons why this is the case: Reason #1: Lack of an Integrated System. Source: Gartner ) Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

chiefmartech

JANUARY 21, 2019

Yes, there’s been a large number of martech acquisitions this past year, and I expect that trend will accelerate. Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday. Technology and management consulting firms increasingly vie for the CMO’s ear.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. A couple years ago at the AdAge CMO Strategy Summit, the SVP of GoPro said, “ We’re not just a camera company anymore.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106