Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. She has been the global CMO at Siegel+Gale since 2013. The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Marketing Insider Group

FEBRUARY 17, 2015

I believe that we help businesses build relationships with new customers. I found an article on a publisher site. I hated the publisher a little bit. More, because I know the publisher is trying to stay in business. 2013 brought us the Dove Real Beauty ad that really set the stage. I laughed a little.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Webbiquity

JANUARY 5, 2021

Sr Director of Customer Applications at Caribou Coffee. 2013 Jake Wade Award. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. CMO at SharpSpring. Geek for customer-centric marketing, predicting human behavior, cognitive science / ML / AI.

Twitter 259

Twitter Startups Work Management Marketing Management 259

LEADership

JULY 7, 2015

Picture this—a traditional industry, a legacy spanning over a century, a landscape filled with publishers and media companies closing their doors—that is some very strong and unsettling turbulence. Instead, they had to focus on the customer. 10 Tips to Create Value and Engage Customers. WHO is our target market?

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). Focus on Customer Experience. 78% of companies will try / are trying to differentiate through customer experience in 2015.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Contently

AUGUST 29, 2016

Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Content serves as a powerful tool for sales teams, a driver for recruiting efforts, a boon for investor relations, and a cost-saver for customer service. It’s customer-first thinking.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Quite simply, it was customer driven. Customers have changed the way that they buy, and therefore we need to change the way we sell.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Contently

NOVEMBER 22, 2016

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” It’s especially crucial that publishers spawn in-house branded content studios as they face arguably more volatility than all other media industries.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Hubspot

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. Also customize your chat emoji, color and more! But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.". Panera's Engagement Offer.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

JUNE 5, 2013

If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. Moral of the story, marketers: Microsoft''s ad search business is the pits. 3) Google Hates Deceptive Sponsored Content.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Digital Marketing World Forum

JUNE 3, 2019

Yet all of these paths converge; it’s all about creating great customer journeys for ever-increasing consumer expectations, driven by data. Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish. Passions unite ppl on Instagram.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 161

Social Media Media Viral Marketing Skype 161

Crimson Marketing

OCTOBER 1, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Originally published on CMSWire . Image: Courtesy of VLADGRIN/ Shutterstock.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Originally published on CMSWire . Image: Courtesy of VLADGRIN/ Shutterstock.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what?

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Content Marketing Today

FEBRUARY 13, 2013

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. For insight, I turned to Newt Barrett, who’s at the forefront of content marketing and co-author of Get Content, Get Customers , which urges marketers to adopt a brand new marketing mindset. It means to think like a publisher.

Features 40

Features Content Marketing Content Rules 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” This is likely the view that you should clone and customize before integrating Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” This is likely the view that you should clone and customize before integrating Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Convince & Convert

AUGUST 2, 2012

Jay : Well, just about anything published on grantland.com is about my favorite thing ever. And our buddy Jim Kukral at digitalbooklaunch.com , who in addition to helping authors get their books published digitally is our erstwhile co-host and fill-in guy here on Social Pros. I think we are confusing marketing and customer service.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. IBM Security Learns What it Takes to Be a News Publisher: Tom Kendall and Pam Jones. However, the content space is noisy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. The key to success for most brands is to shift the focus from channels and technologies to the human behavior and becoming customer obsessed , both in strategy and execution. That’s the evolution healthcare is going through. CONVERGENCE.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. billion in 2013.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Webbiquity

FEBRUARY 10, 2015

Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% Only 20% of CMOs use social networks to engage and collaborate with customers. billion) than they did for broadcast television in 2013. 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Martech Advisor

APRIL 1, 2020

In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. The middlemen in the equation have taken a backseat in customer-purchase transactions leaving brands with a more hands-on, personal relationship with the people who are interested in their products. billion as of 2018.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Single Grain

DECEMBER 29, 2020

He frequently published unique, original content that you won’t find elsewhere. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. Lincoln Murphy's website and some of his posts: Customer Success Capacity Planning.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

The Customer

AUGUST 30, 2019

How would you rate our customer service? Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” and a request to evaluate the way a customer service rep handled your question about returning a pair of weirdly shaped jeans. Brands send emails. How did we do?”

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Content Standard

JULY 26, 2016

I was so excited to learn the ropes of publishing content, but little did I know that this would be a baptism by fire. Publishing Comes Easy—Being Great Does Not… In my first year, the Content Standard published 559 articles, or 10 articles per week—every week—including holidays. Publishing felt easy.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Contently

APRIL 21, 2016

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), In financial documents leaked last year, BuzzFeed described itself as a company “that is redefining online advertising with its social, content-driven publishing technology.” It also has to be custom.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. We will have data and we will have content but no way to apply them to deliver a value proposition for the customer.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Similar to what The New York Times , Huffington Post, Forbes , and others do un-scaled.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. CMOs expect that number to reach 18.8%

Stats 28

Stats Allocation Marketing Automation Services Planning 28