Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. One of the things my former boss, Kimberly Clark CMO Clive Sirkin, always mentioned was in order to become a legendary brand we had to believe in “marketing in a digital world” and not digital marketing. CONVERGENCE.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Turn your content into stories—Karen Guglielmo, Content Marketing Manager, Iron Mountain; Tricia Travaline, CMO, Skyword. Are they Visionary storytellers?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. February 13, Dublin, Ireland.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Content Standard

JANUARY 9, 2018

With this new capital, Skyword will expand its product offerings to support the broader need set of tomorrow’s CMO. CMOs are increasingly finding that their marketing stacks were designed for the ad era of yesterday, and those stacks are ill-equipped to support a content-centric approach. ” Image attribution: Joshua Ness.

Paid Search Agency 0

Paid Search Agency Advertising Agencies Planning Enterprise Management 0

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. Stage I: The plucky startup days (2013-2014). And guess what?

Top of Funnel 149

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 149

Aberdeen

MAY 1, 2018

Storytelling has always been a crucial aspect of content marketing, but the content of the story and how it affects people is what truly distinguishes a successful campaign. One of the most memorable parts of the campaign is the Real Beauty Sketches video released in 2013. Read: Best-in-Class Content Marketing: Align, Acquire, Adapt.

Storytelling 40

Storytelling Advertisements Advertising Content Marketing 40

Marketing Insider Group

MAY 23, 2013

I think we’ll see more customer-centric CMO s. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. e6e6e6 ;''> May 20, 2013 3:11 pm via TweetChat Reply Retweet Favorite. What is the future of Marketing Innovation? contentchat.

Content 100

Content Advertising Agencies Storytelling Paid Search Agency 100

Contently

APRIL 20, 2017

Lindsey Burgess—CMO of You Need a Budget (YNAB), a B2C financial planning software platform—said that while the company focuses on Google and Facebook as its primary distribution channels, it’s next to impossible to drive organic traffic from the platforms. That continues to kind of get worse and worse,” Burgess said.

Top of Funnel 120

Top of Funnel Brand Identity Branding Ad Building 120

Martech Advisor

APRIL 1, 2020

In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. Harry's Razors Company- Founded by a man frustrated about the absurdity behind the difficulty and high price of buying razors, Harry's started in 2013. Learn More: Constantly Evolve Your Brand’s Digital Presence.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Standard

JULY 26, 2016

At the time, Skyword had recently launched the Content Standard, a digital publication and enterprise information hub focused on the future of marketing, creativity, and storytelling. So in September of 2013, we hired a content marketing manager who would also act as the managing editor of our digital publication.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. Every brand and CMO now acknowledges that marketing and technology are intertwined. Technology is the interface of marketing.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Dave Kellog has 10 years' of experience as a CEO, CMO and independent director… each. Storytelling Is Great, but Is It Enough? . Identifying & Prioritizing Your SaaS' Best Opportunity for Growth.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Content Standard

JUNE 25, 2018

Even the breadth of the acronym can make a CMO throw up their hands in defeat. Encourage your colleagues to use resources like the Conscious Style Guide and the GLAAD Media Reference Guide to inform their ideation and storytelling. Image attribution: Tyler Nyx. Queer Faces in Ordinary Places: The Importance of Inclusion. and worldwide.

Paid Search Agency 42

Paid Search Agency Communities Ads SIC 42

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), Regardless of medium, journalists are storytellers by trade, so understanding their perspective is critical to the success of your PR efforts. public relations can be a critical ingredient in your marketing mix.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

accelerate agency

FEBRUARY 26, 2023

It’s been around since 2013 and says it’s still adding to its team. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team. Bay Leaf will also connect and automate email marketing and CRM platforms.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It’s been around since 2013 and says it’s still adding to its team. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team. Bay Leaf will also connect and automate email marketing and CRM platforms.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It’s been around since 2013 and says it’s still adding to its team. The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Content Standard

MAY 7, 2018

The addition of the planner to the Skyword Platform is a pivotal step in the journey started in January, when Skyword closed on $25 million in growth equity to expand its product offerings to support the broader need set of tomorrow’s CMO. And the primary challenge to answering that mandate?

Multi-Channel 42

Multi-Channel Enterprise Management Paid Search Agency Advertising Channels 42

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Visual brand storytelling. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. Marketers must invest in video storytelling. B2B Marketing Strategist and Corporate Storyteller. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

JANUARY 22, 2014

In December, Gartner''s Jake Sorofman suggested concentrated campaigns may not have a place anymore amid the continuous storytelling of today’s content marketing. Or, put in HubSpot CMO Mike Volpe''s more animated terms , " Stop the madness of coming up with an entirely new theme and creative concept every three months.

Campaigns 28

Campaigns Inbound Marketing Marketing & Strategy PPC 28

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. A couple years ago at the AdAge CMO Strategy Summit, the SVP of GoPro said, “ We’re not just a camera company anymore. Video is great for storytelling. It’s interesting ideas that get people to engage and share content. Takeaway Tips.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106