Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. A final factor is social sharing.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. They can’t get a grasp on how many leads social media is generating. “A What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. They can’t get a grasp on how many leads social media is generating. “A What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. Social platforms such as LinkedIn, TikTok, etc. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? They travel through the sales funnel, untracked. Review sites.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. Social media, however, is a completely different story.

Social Media 28

Social Media Media PR Social Networks 28

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. It's no surprise.

Statistics 28

Statistics Google Stats Emarketing 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

SEPTEMBER 28, 2012

In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. How can you do this? At worst, they provide inadequate disclosures and no context.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

AUGUST 14, 2012

It’s 2012 not 2006 — olly olly oxen free. Finally, you should start populating every social network service, social bookmarking site, and social news site. Whichever way you go, please start. You can keep it simple and slow, but start today.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Get social PR right. Be responsive.

Stats 80

Stats PR Social Media Social Marketing 80

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Wouldn't you agree?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. These are the leaders in the information and communications technology sector who truly “get” social media and social business. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. These are the leaders in the information and communications technology sector who truly “get” social media and social business. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

SEPTEMBER 21, 2012

It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. At first, many businesses hardly knew what to do on social media -- just that they needed to be using it.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Hubspot

MAY 2, 2012

There's not much else to say on this one except if you're thinking about using your social media presence as a soapbox to rant and rave, step away from the keyboard and walk away. Your PR team will thank you for it! — Pawngo (@Pawngo) February 7, 2012. — Pawngo (@Pawngo) February 8, 2012. Seems obvious, right?

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

APRIL 17, 2012

— Ted Engel (@iamtedE) April 6, 2012. 3) Social Plugins. Social plugins are an excellent way to leverage 'Wisdom of Your Friends' Social Proof, and Facebook specifically offers several options in this category. 5) Case Studies & Testimonials. 7) User Reviews & Ratings. 10) Media & Blog Mentions.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

MARCH 27, 2013

That's a whole lot of data existing on just one social network. The following tools can help you use social data to help make decisions about what content you should be producing for your audience. When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages. Why yes, they can.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? — Words With Friends (@WordsWFriends) June 26, 2012. Leverage those social networks! But you have fans and followers on other networks, right? Not sure where to start? Hey Word Nerds!

Social Media 28

Social Media Media Rules Landing Pages 28

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. Social Media Facts and Stats.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. How are PR and marketing teams harnessing the power of internal data? Online food delivery service Grubhub began integrating customer order data into its consumer storytelling back in 2012.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Convince & Convert

AUGUST 24, 2012

They did some research around media attention and visibility for social media platforms. So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. So, tell me about this new Social Media Boot Camp that you’re working on. Upload it to Udemy.

Social Media 115

Social Media Media API Twitter 115

Hubspot

NOVEMBER 29, 2018

In November, the New York Times published a report that the company's leadership had not only actively worked to hide these issues (instead of fixing them), but also hired a PR firm to portray Facebook's critics in a negative light. And that's only a selection of some of the bigger stories about Facebook from 2018. October 2, 2018.

Facebook 71

Facebook Privacy PR Paid Search Agency 71

Webbiquity

JANUARY 9, 2013

How can your organization utilize social networking principals and tools to improve operations across departments? Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Webbiquity

OCTOBER 28, 2013

In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.

Twitter 100

Twitter Blogger PR Social Networks 100

Webbiquity

OCTOBER 28, 2013

In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.

Twitter 100

Twitter Blogger PR Social Networks 100

Biznology

MAY 20, 2014

Engineers are just anti-social journalists who hate the phone and write in Perl, Python, Ruby, and PHP instead of Chicago Manual of Style. Then again, I guess everyone hates marketing, PR, and sales, right? Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Golden Spiral

NOVEMBER 6, 2018

When other agencies and clients share your content, it is free (and borderline effortless) PR. Customer Acquisition: While acquiring a client via social media exclusively is highly unlikely, social media helps build brand awareness. Over the past few years brand pages have ridden a rickety rollercoaster to keep up.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Paul Gillin

AUGUST 9, 2012

The target publication date is late 2012. Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Now, thanks to the Internet, we know this is not true. Do not let that happen to you. [1]

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50