Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Social media has been a bright shiny object that’s certainly caught everyone’s attention.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing - by Lee Odden (@ LeeOdden ). This is one of the most recent books on the list.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

markempa

AUGUST 19, 2012

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Tweet It’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Biznology

DECEMBER 24, 2013

Do you have a social media early-warning system set up to warn you if a crisis is mounting against you, your brand, your company? The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. And, it happens.

Social Media 80

Social Media Media PR Work Management 80

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media? He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Big political years overtake the media, both paid and earned. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Peer-to-peer 157

Peer-to-peer Generation Public Relations Ethics 157

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. Even that doesn’t tell the full story.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Webbiquity

DECEMBER 10, 2012

The framework for maximizing online visibility is web presence optimization —the processes and metrics that enable coordination of the efforts of PR, SEO, content marketing, brand management, advertising, and social media professionals to maximize and continuously improve an organization’s “findability.”

PR 100

PR Marketing Management Social Media Optimization 100

Webbiquity

SEPTEMBER 2, 2014

What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. October 10, 2012. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). It Depends.

Stats 100

Stats eCommerce Statistics Social Networks 100

Convince & Convert

MAY 23, 2013

The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more. Plus, all of the notes are signed by Taco Bell – not a PR rep. . Taco Bell Puts a Ring On It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Social Media 147

Social Media PR Social Marketing Communities 147

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Michael Stelzner, founder of Social Media Examiner said “Use this time to shift from direct selling to content marketing that is useful to your prospects.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Good : “In this position, you will create content, manage social media accounts and perform various marketing-related tasks as part of the Digital Marketing department.”

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40.

Social Media 80

Social Media Astroturfing Practices Media 80

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Showcase reviews: Social Media Today.

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

OCTOBER 29, 2014

Content marketing didn’t really start to get hot as as topic until 2012. Or pulling out further, should your agency be thinking about growing in marketing, advertising, PR, sales, or social media? While sales and marketing are more popular overall, interest in both PR and social media is rising.

Trends 152

Trends Google Advertising Agencies Paid Search Agency 152

seo.co

JUNE 21, 2021

These are helpful when you post on social media channels, and they look legitimate. Generic top-level domains, known as gTLDs, are domain extensions that were started in 2012. Some of the domain hacks that have been created since 2004 include: et. us was created to make del.ico.us. How Can You Find The Best Domain Hack?

Domain 100

Domain SEO Paid Search Agency Cost Per Click 100

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure. Well, relax.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100