New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. These are the leaders in the information and communications technology sector who truly “get” social media and social business. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

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Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction. IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. The CEOs in the study predict that social media will push past websites, call centers and channel partners as the number-two way to interact with customers. Photo: © 2012 - Paramount Picture

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Four blog posts focused on some aspect of social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.

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OpenView Names Top 25 Sales Influencers for 2012

B2B Lead Generation

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. OpenView Labs leverages the Klout True Reach metric to calculate social media influence. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons. First, I have tremendous respect for the people who have joined me on this list; I’m in great company.

KoMarketing Heads to #SMX East 2012

KoMarketing Associates

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” Social Media Clinic.

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Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now

100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored.

7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.

Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

The Point

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

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11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (new paperback edition) - by David Meerman Scott (@ dmscott ). What is the ROI of Social Media and how can my organization achieve it?

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed.

Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. With all this recent news, I believe it offers hope that marketers are beginning to catch up to consumer media habits that are shifting away fr0m traditional marketing channels like print to more engaging forms of content on social, mobile and digital channels. according to media investment firm MagnaGlobal.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more.

Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 2:55 pm via Twitter for iPhone Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 3:58 pm via Twitter for iPhone Reply Retweet Favorite.

18 Tweetable Moments From Content Marketing World 2012

Marketing Insider Group

Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. For me the biggest takeaway of Content Marketing World 2012 is that we are still answering the “why content marketing” and “what is content strategy” question. e6e6e6 ;'> September 5, 2012 8:35 am via TweetChat Reply Retweet Favorite.

Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?

SEO & WP: Killing it in 2012 – WordCamp Boston

KoMarketing Associates

” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. Social Media Detection (Learn which social media networks are your users logged into). This past weekend I was fortunate enough to speak at WordCamp Boston.

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B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Social media is like the John Stockton of Marketing: It’s the almighty assist to the sale,” she explains. “We’re Know how to measure your social media effort so you know you’re spending them right.”. Social Media

Social Media Takes Gold at the London 2012 Olympics

Cody Ward

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media.

The Lesson From Cyber Monday 2012: Go Mobile or Go Home

Fathom

What made 2012 unique wasn’t just the sales, it was … Continue reading → The post The Lesson From Cyber Monday 2012: Go Mobile or Go Home appeared first on Fathom. E-commerce/B2C Mobile Cyber Monday 2012 iphone mobile ecommerce Social MediaIt was good to be an internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever.

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Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.

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Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation

Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. We meet, we discuss LinkedIn and social media, and we get to know each other in a real way. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Chrysler's social media agency quickly became Chrysler's ex-social media agency.

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Skotidas – B2B social media lead generation agency used by IntraLinks.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.

What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. This is causing many companies to fail at winning with social media marketing. Your social media needs to be more than just social.

1 Billion Facebook Users in 2012? Not So Fast

Biznology

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Both studies cite this as the number one reason for using social media.

How to Launch a B2B Social Media Marketing Campaign

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. And believe it or not, there are lots of B2B companies still on the fence about adopting social media.

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Alistair is well-placed to share key insight on how organisations can leverage the power of social media marketing.

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26 Social Media Secrets Skittles Knows

Biznology

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. Photo credit: Wikipedia.

B2B: Where Social Media Meets Direct Marketing

Biznology

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. So they get a lot of measurable value from social media, and they pull it into their programs as a full-fledged member of the integrated marketing mix. And in social media.

An Example of a Well Executed Event: Blueglass 2012

Marketo

It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees so you could actually get questions answered and network with those you engaged with in social media. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. Chris Brogan and Brian Clark (Copyblogger) at BlueGlass LA 2012. B2B Marketing Event Marketing blueglass 2012 blueglass conference event marketing

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game.