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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. Client counts are reported only for 2008 through mid 2011. On a brighter note, cash from operations has been positive since 2009 and looks great for the first half of 2011.

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Number One Sales Priority for 2011: Show Buyers the Money

The ROI Guy

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. This condition, termed “frugalnomics”, requires that sales professionals adopt new tactics, to connect, engage and sell to today’s more economic-focused buyer.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. ZB of data worldwide.

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5 Tips for Successfully Navigating the Bargaining Zone

Hubspot

Luckily, I've learned how to navigate the bargaining zone while working with executives and salespeople who have skillfully negotiated everything from multi-million dollar deals to more favorable contract terms. At this point, an agreement can't be reached unless one of the parties is open to adjusting their terms. Be curious.

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What is an Early Adopter? A 3-Minute Rundown

Hubspot

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. Technology Adoption Curve.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. No deal = broken sales cycle. Analyze wins and losses.