Webbiquity

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

PR 100

PR Blogger Tips Best Practices 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

JANUARY 13, 2010

When you write – whether it's a post, paper, essay or eBook – think twice about the title before you publish. A little reverse psychology never hurt. But, poorly written blog post titles definitely can hurt all the work you put into writing. Be clever, but not too clever that search engines won't find you.

Paper 100

Paper Tips Tagging Search Marketing 100

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate!

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

APRIL 20, 2011

You have enough traffic, but you need more registrations to fuel your nurture program. offer to download the paper and required a credit card, would you pull out your wallet? The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. What you really need is a new mindset.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Use your Original Content Your original content drives traffic and grows your audience, as it is shared (curated!) Look for opportunities to seed with people that already look to your company.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. Cut to 10 years later and Pinterest has evolved to become a top “visual discovery engine,” reporting record traffic figures in 2020. Stunning travel destinations, outdoor landscape ideas, DIY ideas — it all felt light, fresh, and easy to swipe through.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. I would start with trying your best to build a steady and growing source of inbound, organic search traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month). White papers? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Parse.ly

DECEMBER 14, 2021

David Grossman: “Backstage originated in 1960 and began as a hyper niche trade magazine, a weekly trade paper for aspiring theater actors in New York City. Centering around conversions that make an impact on your business. The origins of the Backstage online staffing platform. It’s not Chief Marketing Officer Magazine.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

flux.la

JUNE 27, 2020

Let’s start with a big-brand and extremely famous content campaign that Coca Cola successfully started back in 2011, and it’s still around. 52% of all the organic traffic to Buffer’s website belongs to this library which is quite a lot. Share a Coke [Coca Cola]. Buffer came up with the Marketing Library in 2018, December.

Examples 52

Examples Content Marketing Planning Content 52

Adobe Experience Cloud Blog

MARCH 28, 2011

By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example). Are they relevant? Are they competitors?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

JULY 14, 2011

In order to get my startup off the ground, blogging and guest blogging was one of my most effective tactics I used to build traffic. Pictured right was my blogging goal written on a piece of paper. Free Ebook: Better Business Blogging in 2011. He writes Twitter Tips every week on his blog. I had it pinned to my desk.

Blogger 28

Blogger Template Startups Twitter 28

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. The 22 Best Infographics We Found In 2011 by Co.Design. Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Content Standard

OCTOBER 17, 2022

On her desk there is only a neat stack of paper, her phone, and her computer. The advertising team is having trouble tracking down a figure, while at the same time the executive board is curious to see a breakdown of the previous quarter’s web traffic and lead information. The space is cleanly decorated, sparse, and tasteful.

B2B Marketing 94

B2B Marketing B2B Budget Programs Marketing Report 94

nDash

AUGUST 20, 2020

White papers. As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle. White Papers. B2B White Paper Example: SiriusDecisions.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Scoop.it

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. This primarily comprises a high-traffic blog and large followings on multiple social networking channels. You can then use relevant quotes in an article, Facebook ad, or white paper.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

ClickZ

DECEMBER 31, 2022

It has demonstrated significant growth in the last 6 months, with an 86% increase in online traffic. The company has experienced substantial growth, reaching one million in sales by 2011. This recognition and success are evidenced by the high daily traffic to their online website, with over a million visits made daily.

Brand Identity 52

Brand Identity Branding Lead Ranking Ethics 52

Content Marketing Institute

JUNE 27, 2018

Built to be the content equivalent of Pinterest’s visual dominance, Flipboard is a robust platform not just for public-facing curation but for driving traffic.@Flipboard Flipboard is a robust platform for public-facing curation AND for driving traffic, says @AaronOrendorff. Since its 2011 launch, Scoop.it! Click To Tweet.

Curation 110

Curation Tools Enterprise Management Content 110

Webbiquity

DECEMBER 1, 2015

The top eight social networks collectively now drive more than 30% of overall traffic to websites. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. But YouTube, Google+ and LinkedIn drive the most engaged traffic. They place the least value on white papers and ebooks.

Social Media 100

Social Media Stats Media Emarketing 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

OCTOBER 26, 2016

In 1998, the pair published a paper at Stanford titled “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” where they wrote: the predominant business model for commercial search engines is advertising. That November, Google Analytics launched, which is still used today to measure traffic and campaign ROI. 2009: SEO shakeups.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . WWE integrates TV events with conversation over Twitter. . Source ). . Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Content Standard

JANUARY 14, 2017

On her desk there is only a neat stack of paper, her phone, and her computer. The advertising team is having trouble tracking down a figure, while at the same time the executive board is curious to see a breakdown of the previous quarter’s web traffic and lead information. The space is cleanly decorated, sparse, and tasteful.

B2B Marketing 40

B2B Marketing B2B Budget Programs Opt-out 40

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. It’s simply more and more difficult to gain productive traffic through link manipulation and shoddy content. Performance indicators used to be rankings, traffic, links, etc.;

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Referral Rock

NOVEMBER 1, 2019

It uses digital punch cards to replace traditional paper cards. This boosts traffic by sending promotions to customers with a few simple clicks. The loyalty program part of Clover launched in 2011 as Perka, a standalone loyalty program software. It takes paper punch cards to a new level and makes it all about digital loyalty.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Hubspot

JANUARY 31, 2012

According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 Or if you're a paper company, you could create a pinboard that features really awesome origami paper creations from around the web.

Social Networks 28

Social Networks Curation Paid Search Agency Ideal Customer Profiles 28

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The game of trying to drive a ton of traffic based on keywords, or collecting a large volume of names for the sake of some impressive-sounding lead number is falling by the wayside.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Traffic (97). Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40