The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). of Buca di Beppo’s subscribers open emails from the company. I have no idea what their open rate is, but 23.3% was reported by major email provider Epsilon in the first quarter of 2011 as the industry average.

Click Rate 152

Click Rate Facebook PR Social Media 152

Marketing Insider Group

JUNE 5, 2012

In 2011, she talked about a $20 Billion gap in the US alone: Recently, Mary updated her slides for the D10 conference and showed the same $20 Billion gap: The good news: the gap in the “internet” channel has been reduced by almost a third. Imagine your e-newsletter has an open rate well above industry standards.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Sprout Social

SEPTEMBER 12, 2022

We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. In their own words: Located in Charlotte, North Carolina; our firm has been marketing with purpose since 2011. But more importantly, we’re good listeners. We serve clients across the U.S.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

BenchmarkONE

DECEMBER 7, 2018

That gels with previous studies, such as the 2011 Consumer Reports survey that found 23 percent of Americans “dread” holiday music, while 36 percent of respondents to a 2014 Research Intelligence Group poll claimed they left a store sooner because of the jingles. The rest liked it “a lot” or “some,” in equal amounts.)

Advertisements 61

Advertisements Advertising Paid Search Agency Open Rate 61

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. Plummeting ever since due to rise of email and decline of direct mail open rates. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. Is your organization ready?

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 18, 2013

My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.). You may have some report from 2011 that cites that a good email open rate for B2B businesses is 30%.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

Content Standard

FEBRUARY 12, 2019

Marketers chasing open rates would do well to think offline as well as email. That technology has long-existed—heck, back in 2011, Volkswagen created an app to highlight new features by helping users test drive a car using a map in a print ad. But the biggest reason to combine digital and physical marketing?

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. And of course open rates, click rates, unsubscribe rates, bounce rates, and more.

Advertising Benchmark 48

Advertising Benchmark Personalization Tips Marketo 48

Industrial Marketing Today

JULY 1, 2011

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent. You can download the full study from here.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Hubspot

JULY 12, 2012

1) Emails targeted to customer loyalty programs have a 40% higher open rate. Well, if targeted emails have a higher open rate, that should enable you to send more emails to that group as they are more receptive to your messages that contain such well-targeted content. Source: ReturnPath, 2011 ).

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Adobe Experience Cloud Blog

MARCH 4, 2011

When you can segment the list and offer content that appeals to their hot buttons, improvements in open rates and inquiries can be experienced. According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%. Track and optimize. Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion. Information on subject lines, click-through-rates, open rates are easily accessible. Quite difficult right? But not with online advertising!

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” Peter Shankman (@petershankman) August 17, 2011.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

Effective drip marketing will reduce spam rates when prospects expect and appreciate your messages but it doesn’t stop there. The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Does Your Drip Marketing Leak Leads?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

MLT Creative

FEBRUARY 6, 2012

More than a third of deal cycles lasted one to three months in 2011, while cycles of less than a month made up 15% of all deals. The strategy drove $105,000 in new sales the first year, boasted an e-mail open rate of 35%, and converted more than half of free samplers into buyers. MarketingSherpa. MarketingSherpa.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

DECEMBER 14, 2011

Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous 6 month period ( Tweet This! ). Relative number of opens on webmail and desktop, however, decreased by 11% and nearly 9.5% You should also, however, couple this data with click-through rate.

Statistics 28

Statistics Stats Click Rate Mobile Marketing 28

Hubspot

DECEMBER 14, 2012

2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. This worked for a hot minute in 2011. How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

MAY 1, 2017

higher open rate than those that aren’t. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. That’s not to say that marketers should completely do away with personalization, as it’s effective when done correctly -- personalized emails, for example, have a 6.2% 3) Coca Cola.

Personalization 101

Personalization Branding Brand Identity Planning 101

Hubspot

NOVEMBER 10, 2011

Online security company Bit Defender revealed that in 2011, Jay Leno topped the list of the most frequently used celebrity names by email spammers. Spammers knew that, by pure virtue of having a recognizable name, enough people trusted Leno to open the email. Stay trendy.

Email Marketing 28

Email Marketing Tips Click Rate Urgency Marketing 28

Hubspot

APRIL 14, 2015

In a 2011 study , open rate and CTR were compared between opt-in and opt-out lists. Opens in the opt-in lists were twice as high as the opt-out lists. Proving Permission Marketing Works. CTRs on opt-in lists were also twice as high on average.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Newsletter 130

Newsletter Email Marketing Effectiveness Planning 130

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. How-to content “Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.” This worked for a hot minute in 2011.

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

JUNE 7, 2012

According to Knotice's Mobile Email Opens Report , nearly a third of all emails in the second half of 2011 were opened on a mobile device. For example, you can create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the event.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Sprout Social

MAY 21, 2020

In 2011, Apple made the emoji a permanent part of their iOS 5 keyboard, launching the little faces into the spotlight. Incorporating emoji into your email marketing campaigns has shown an increase in engagement and open rates as well. Today there are 1,620 emoji in the iOS keyboard with new ones joining the lineup every year.

Paid Content 138

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 138

Contently

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. It has over 2 million subscribers across the newsletters and boasts an incredible 42 percent open rate. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. It has over 2 million subscribers across the newsletters and boasts an incredible 42 percent open rate. Start simple with a calculator or outcome quiz that your audience can use to discover something about themselves. Educational Courses Are Lead Gen Machines.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Optinmonster

JANUARY 15, 2020

Statistics show that 75% of consumers are fine with getting texts from their favorite brands and these messages have a 98% open rate. average open rate for email campaigns, and it doesn’t take a marketing genius to see the advantage. But do they want to hear from business via text? Yes, they do. Compare that with the 17.2%

Mobile Marketing 64

Mobile Marketing Planning Tips Paid Search Agency 64

ClickZ

JULY 31, 2019

Due to the new content creation insights available through Percolate, one organization detected a 5% increase in open rates of emails . CZ: Quick facts about Percolate: Year founded: 2011. Organizations using Percolate saw an increase in performance of marketing assets. HQ: New York. Number of employees: 220.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Biznology

FEBRUARY 23, 2015

778 contacts were engaged with a 70% open rate (vs. MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 27, 2012

Write subject lines that increase open rates? 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. What are the most effective tactics for growing a relevant opt-in subscriber list? How can marketers determine the best frequency for their email campaigns? ” How to Write Effective Email Subject Lines.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Hubspot

MARCH 21, 2012

A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. 10) Open Rate. The percentage of recipients who opened your email message. When someone clicks on an email, an image pixel in the email loads and is counted as an open. 9) Honeypot.

Deliverability 28

Deliverability Email Marketing CAN-SPAM Classified Ads 28

Hubspot

JUNE 23, 2014

Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% Solution: Segment Your Marketing Messages.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28