Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other. These vary pretty widely, especially for open rates. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Content Standard

FEBRUARY 12, 2019

percent response rate, compared to email’s rate of 0.12 Marketers chasing open rates would do well to think offline as well as email. That technology has long-existed—heck, back in 2011, Volkswagen created an app to highlight new features by helping users test drive a car using a map in a print ad.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Adobe Experience Cloud Blog

MARCH 4, 2011

When you can segment the list and offer content that appeals to their hot buttons, improvements in open rates and inquiries can be experienced. According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%. Track and optimize. Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

More info means more response. Rather, relevant information generates increased response rates. Effective drip marketing will reduce spam rates when prospects expect and appreciate your messages but it doesn’t stop there. But stay clear of these three mistaken assumptions to be sure your drip marketing is lead-tight: 1.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Webbiquity

FEBRUARY 27, 2012

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates? 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100