The Effective Marketer
JANUARY 13, 2011
If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages.
Hubspot
DECEMBER 7, 2010
2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. What have you had most trouble with?
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Adobe Experience Cloud Blog
SEPTEMBER 26, 2011
According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. Building your list and generating opt-ins. transform the marketer’s landscape. How cool is that?).
Hubspot
APRIL 14, 2015
But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Instead, a permission marketer invites their audience to opt-in for further communication on the topic. Notice I used the term “opt-in”? Managing Permission.
Adobe Experience Cloud Blog
FEBRUARY 25, 2011
Effective drip marketing will reduce spam rates when prospects expect and appreciate your messages but it doesn’t stop there. The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Does Your Drip Marketing Leak Leads?
Hubspot
JULY 12, 2012
Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. The two of them will battle it out, defending their opinions live on air, Friday July 13th at 1PM EDT.
Zoominfo
DECEMBER 20, 2019
The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”.
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