The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

DECEMBER 7, 2010

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Increasing deliverability?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JULY 12, 2012

1) Emails targeted to customer loyalty programs have a 40% higher open rate. Well, if targeted emails have a higher open rate, that should enable you to send more emails to that group as they are more receptive to your messages that contain such well-targeted content. Source: ReturnPath, 2011 ).

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

Effective drip marketing will reduce spam rates when prospects expect and appreciate your messages but it doesn’t stop there. The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Does Your Drip Marketing Leak Leads?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 3) Email open rates decreased in Q2, down slightly from 26.2% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. in Q2, jumping 8.5%

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Stats Email Marketing Clickthrough Click Rate 28

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. This worked for a hot minute in 2011. How-to content.

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B2B CAN-SPAM Zoominfo Open Rate 243