Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. To begin with, most business emails are not opened. According to eMarketer, the average open rate for a marketing email is 19.1%.

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

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Statistics Planning Stats Open Rate 28

Webbiquity

JANUARY 17, 2011

by eMarketer. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Yes—sort of. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 15, 2012

1) Should an email come from a person or a business for a better open rate? 3) Does using numbers or special characters in an email's subject line impact its open rate? 4) What is considered a decent click-through rate for an email? in Q3 of 2011 , up slightly from the previous quarter.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Content Standard

JANUARY 21, 2016

Back in 2011, critics including a Washington Post reporter ranted about Obama’s campaign emails, calling out subject lines like “Frustrated,” “Tap,” and the familiar “Dinner? Brands that can hit a topic or theme at just the right moment will score better open rates. Know When to Stop.

Email Marketing 40

Email Marketing Campaigns Paid Search Agency Tips 40