B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Studies have shown that it is easier for readers to begin reading when the lines of text are shortened. According to research, they should be longer!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

Bluetext

OCTOBER 14, 2022

For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. According to a recent study conducted by Vantage Market Research, the global in-game advertising market size is forecasted to reach USD 12.35 Billion by the year 2028. Audio In-Game Advertising. Words With Friends .

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. So here goes.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Hubspot

OCTOBER 20, 2010

Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Don't be boring. Don't rant.

Facebook 28

Facebook Studies Top of Funnel Paid Search Agency 28

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. “Having a Facebook Page is a Sufficient Social Media Strategy&#. adults overall.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. I’m sitting on a panel next week that will discuss long-term marketing trends.

Spending 120

Spending Media Mobile Advertising Forrester 120

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech Advisor

JANUARY 10, 2020

48% of the CMOs appointed during this period were women, according to Russell Reynolds Associates, an executive recruitment firm that studied 200+ senior marketing job changes in the first half of this year. "I Tell us your views on LinkedIn , Facebook , or Twitter. Also, companies that value diversity perform quantifiably better.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Martech Advisor

AUGUST 20, 2019

Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1 70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart.

CMO 46

CMO Positioning SWOT Work Management 46

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need to research, study, and learn.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Exo B2B

FEBRUARY 27, 2020

You can also read the report in this case study : A B2B campaign that has influence. The traditional Facebook-Twitter- LinkedIn-YouTube quartet could then be revised to make room for another including LinkedIn-Instagram-Pinterest-YouTube. 3- Transform blogs for other platforms and vice versa.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Facebook usage has dropped considerably among teens. Pew Research). Facebook is the second favorite platform for consuming videos after YouTube. IAB 2018 Video Ad Spend Study).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Marketing Insider Group

FEBRUARY 21, 2013

I invite you to connect with Liz on Facebook or LinkedIn. Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. ” So I thought it would be great to get her views here.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hinge Marketing

JUNE 1, 2015

At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. On Twitter or Facebook?

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. What was the first social network you ever joined? You know, like Friendster, Open Diary, and Orkut? Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . They can also leave negative Facebook or Google reviews.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. Share this on Facebook. Share this on Bebo. Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) and a general tendency to speak in 140 character phrases! Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100