Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

A wake up call for market research agencies

The B2B Research Blog

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). David Tweets @circle_research.

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Trending Sources

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America. last year (2009).

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Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Virtually every b2b buying decision involves some level of research on the web.

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Recent research sponsored by Google and Forbes found that on average 27.6 This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Research Says "Bullies" Dictate Most Buying Decisions

B2B Marketing Directions

New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W. Although this study was designed primarily with sales reps in mind, the findings will be valuable for B2B marketers.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Case studies and customer testimonials.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Aberdeen’s research stated that only 16% of the total leads from the companies they studied are deemed as "sales opportunities" that will actually close. Are any of you out there new fathers? How about new parents?

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers.

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B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how to write a better Case Study. Case studies are the perfect marketing tool. Case Study Experts shed light on the following question: If you could give our readers one tip on how to write a better case study, what would that be?

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? So this case study is also an inspiration. 6 Steps to Successful Case Studies.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?" 6 Steps to Successful Case Studies.

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. I’ve just started my own blog on worpress and I was researching on different ways to get it started with a bang. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Ambal's Amusings

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. The ebook includes how-to's on case studies and also some handy extras: Step by step instructions for writing the three essential parts of any successful case study.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Even when some research indicates that ~40% Twitter traffic is “pointless babble&# ( Pear Analytics study ), the potential audience/traffic is large, indeed. Studies and Research.

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Market Research Findings from Around the Web. in 2009 to 11.3%

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

T he recent Harvard study (6/09) is worth the read… Separately, I did find one reach/impression benchmark for Twitter. Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source. Do you trust the statistics you use when you are making marketing decisions?

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source. Do you trust the statistics you use when you are making marketing decisions?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (

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Decision Makers Like Details

WriteSpark

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Social Media Facts, Stats and Research.

Terrific Resources for Customer Reference Professionals

WriteSpark

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. Case Studies

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

What's the best tool for social media research and learning? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business."

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily.

B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News. August 2009 Online Marketing News.

IT Spending Slows Further into 2009, making sales environment tougher

The ROI Guy

in 2009. Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses." " [link Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1%

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company.