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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Marketers have so many more tools and pieces of technology with advanced capabilities at their disposal – like artificial intelligence and account-based marketing software. Care more about mobile. Mobile Mindfulness.

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20+ CRM Stats You Need to Know for 2021

BenchmarkONE

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In fact, 91 percent of companies with more than 11 employees now use CRM software. The CRM market is the fastest growing in software today. Mobile CRM Stats. Compared to 22% of reps using a non-mobile CRM.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. This is not the same crisis as the banking crisis from 2008; the only way out of this pandemic crisis is investing in transforming our way of working.

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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

Many of our business software is now cloud-based and has a corresponding mobile presence. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. Is your team making the most out of your current B2B CRM? If you are on a cloud-based CRM you are off to a good start.

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

11 Jul 2008 - 12 Jul 2008 SoCap08. 13 Oct 2008 - 16 Oct 2008 more. Home » How Wiki Software is Changing Communication. How Wiki Software is Changing Communication. How wiki software is reforming bloated bureaucracies and changing the face of communication. Upcoming Events. Pagasa Website.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems.