Remove 2008 Remove Generation Remove Marketing Remove User-Generated

10 User Generated Content Campaigns That Actually Worked

Hubspot

There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

IBM Social Computing Guidelines

Buzz Marketing for Technology

The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. IBMers should not use these media for covert marketing or public relations. Skip to main content. Country/region [ select ].

Trending Sources

The Bamboo Project Blog

Buzz Marketing for Technology

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. lend a voice to the market on the work culture at a particular company.â?? October 02, 2008 in learning | Permalink. |. September 30, 2008 | Permalink. |.

Grow Your Wiki

Buzz Marketing for Technology

marketing. millennial generation. user generated content. user interface. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules.

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Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Challenges in the world of finance come two-fold: government regulation and generational trends. So how do you market to this new generation?

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea.

eglue Links Data to Improve Customer Interactions

Customer Experience Matrix

It wasn’t that the people at UPS were stupid: to the contrary, they had built such incredibly efficient manual systems that they could never see how automated systems would generate enough added value to cover their cost. But its special approach is what it calls “GUI monitoring”—reading data from the user interface without any deeper connection to the underlying systems. This is as it should be: business users should not need IT assistance to make day-to-day rule changes.

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Best of 2008: Interactive PR, Part 1

WebMarketCentral

The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0

What B2B Marketers Need to Know About Schema.org & Micro Data

KoMarketing Associates

The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers. But B2B marketers cannot ignore the potential impact. User generated information such as ratings and reviews.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

A Shortish History of Online Video

Vidyard

Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. Connecting with users had gone from a television battleground to an online one.

Content Technology: How the Medium Improves the Message

Content Standard

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Now apply that to content marketing.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates.

An Actionable Guide to Visual Storytelling

SnapApp

And in the modern world, stories are an ubiquitous marketing tool as well. . Although 70% of B2B marketers are planning to create more content this year than they did in 2016, only 3 in 10 of them believe they’re effective at content marketing. Game of Thrones’ Marketing.

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

For marketers, the domain name system (DNS) can be a little tricky to navigate. In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. Note: Marcom is an all-encompassing abbreviation for "marketing communications.").

The Marketer's Scoop on Instagram and How to Use It

Hubspot

Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. As an inbound marketer, should I care about Instagram?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?

Content Technology: How the Medium Improves the Message

Content Standard

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Now apply that to content marketing. Marketing Marketing Technolog

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day.

The Value of Speed in Content Marketing: Making the Fast Even Faster

SnapApp

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. Sure, he would go on to set an even faster record one year later, but what stands to memory is how he won that 2008 race with a joyous celebration before the race was even over. What's more, creating interactive content can take marketers as little as five to ten minutes.

The Power of B2B Communities

Paul Gillin

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. An annual user conference attracts thousands.

SMB 2

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! Online blog needs various marketing methods to get converted into big business. Web users spent an average of 4.6