Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Enough business. Fraternity Brothers.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. And that lack of focus can be a big mistake. Probably not.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Rev

OCTOBER 13, 2018

A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Zoominfo

AUGUST 1, 2022

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. triggered the world financial crisis of 2008.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

markempa

AUGUST 1, 2017

The answer can make a huge difference in your sales and marketing results. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. Let me explain. That’s why interviewed Mike Bosworth.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. So, sales activation is essentially equivalent to what Analytic Partners calls performance marketing.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. These SDR/BDR teams need lead flow in order to do their jobs.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Kaon

JULY 22, 2020

Sales Director, Kaon Interactive Europe. I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. The B2B go-to-market power in Japan resides with sales.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). .

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Sana Commerce

OCTOBER 9, 2022

It’s not uncommon to hear B2B e-commerce in ANZ is about 10 years behind the United States (U.S.) The combined forces of the pandemic, supply chain issues, and a looming recession have made it all too clear how necessary it is for businesses to lean on proactive sales channels such as B2B e-commerce. and Europe.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

Strategic-IC

MARCH 24, 2020

B2B marketers: what gets us through this? I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted. What B2B Marketers Should Be Doing Now. What Gets Us Through This.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Contently

AUGUST 11, 2022

How content marketing leads to meaningful ROI. But remember, you can’t necessarily tie that click-through rate to sales. However, ad spend is down , particularly in consumer and B2B tech. As the Depression lagged on, stores cut back on their orders and sales stagnated. How to adapt your goals during tough times.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. In 2018, 13 percent of companies said that investing in a CRM system was a top sales priority. . Sales Strategy CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? Yes, we launched our first Sales AI Assistant during the most significant economic downturn in US history and, yet, we grew at a rate of 300 percent year over year in spite of it. Most Marketers only really achieve lead capture and lead routing.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Just one problem: he’d never seen the Internet.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. What if we could also make our sales team more effective? If you think about it, sales enablement is the easiest way to drive marketing ROI. Let’s do the math. Deals Closed.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Mereo

FEBRUARY 13, 2023

It was 2008, and the economy faced a crisis of the likes not seen in decades. This foundational way Jay led — and continues to lead — his business and his life has delivered sustainable, meaningful rewards. Jay called up countless B2B leaders and asked them, “What are the top challenges you struggling with now?

Broadcasting 31

Broadcasting Lead Ranking B2B Sales B2B Marketing 31

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Marketing Directions

MARCH 19, 2017

The recent pace of change in B2B marketing has been nothing short of breathtaking. B2B marketing automation, content marketing, inbound marketing, and social media marketing are just of few of the technologies and techniques that have changed B2B marketing over the past decade or so.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

ATAK Interactive

OCTOBER 1, 2019

You know exactly what your business needs from an eCommerce platform: seamless shopping that leads to customer satisfaction, scalability as your business grows, and customizability for customers and business operation, to name a few. a few ways Magento makes an ideal B2B eCommerce platform ? for businesses big and small. .

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78