The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Lead Agency

AUGUST 6, 2018

An example of this might be using keywords that have performed well on AdWords, or choosing landing page layouts that have good click through rates for your email templates. Email marketing remains one of the most important channels for nurturing and generating B2B leads.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 17, 2009

Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

APRIL 14, 2009

Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. For example, "generates a cost per acquisition (CPA).competitive How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

WebMarketCentral

MAY 4, 2009

Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry. In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news."

PR 20

PR Best Practices Blogger Copywriting 20

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. This post walks readers through the conversion tracking process on AdWords, Yahoo!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Content Standard

APRIL 6, 2015

Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. Google AdWords Help even shares SEO tips, including the one below, that recommend prioritizing quality over quantity. For a search flashback, take a look at one of Matt Cutts’s first Google Webmaster videos from 2008.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The first Aflac duck debuted in 2000. The company reported $9.7 United States License. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What critical intelligence can be gained from PPC analytics? Let the market tell you what works and what doesn't. Tweak something every day. See how it performs.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Buzz Marketing for Technology

JUNE 27, 2008

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Using Google to Generate RSS Feeds for non-RSS Sites. Caleb Elston on 27 Jun 2008 at 11:37 am. Google Tutor © 2003-2008. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Written by: J.

Google 100

Google RSS Adsense Privacy 100

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Yes No View Results Loading.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 6) Blog posts provide pathways to qualified lead generation. Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Whatever sections generate more page views (and are therefore more attractive to advertisers), they will invest in, and vice versa. Posted at 12:05 PM in General E-marketing | Permalink. |. July 08, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Online Marketing Institute

JUNE 15, 2009

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

It’s one of the most approachable marketing blogs on the internet and is helpful for generating new ideas and implementing practical tactics. Barry Schwartz understands the Google AdWords platform from the inside out and is a regular guest blogger, speaker, and panelist for some of the top search engine experts in the world.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

It’s one of the most approachable marketing blogs on the internet and is helpful for generating new ideas and implementing practical tactics. Barry Schwartz understands the Google AdWords platform from the inside out and is a regular guest blogger, speaker, and panelist for some of the top search engine experts in the world.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Optinmonster

FEBRUARY 26, 2020

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. And 83% say that video helps them with lead generation. Reverse image search site TinEye has been around since 2008. Display Ads. Display ads show up on Google’s partner sites and typically show both images and text. Remarketing Ad.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Hubspot

JULY 10, 2019

For example, if you were to run the same ad on multiple websites and wanted to know which one generated the most clicks, you could define the two different websites as sources in the UTM parameters of your links. You can learn more about tracking parameters and how they work in this article. Tracking Pixels.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

WebMarketCentral

MAY 22, 2009

Here are three more tips for optimizing results from SEM programs such as Google AdWords. Used properly, content networks can add significantly to paid search lead generation. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Webbiquity

DECEMBER 19, 2017

Social media marketing itself began emerging as a hot trend at the end of 2008. Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search. Social Media Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. 41% of people using LinkedIn for marketing have generated business with it.&#

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

WebMarketCentral

FEBRUARY 11, 2008

Generation Net-Obsessed by MediaPost Online Spin This post provides some interesting statistics and observations about the "net generation," 16-to-29 year olds who have "grown up with computers, video games, the Internet, instant messaging, online music and the like."

Research 20

Research Planning Best Practices Buying Cycle 20

Single Grain

NOVEMBER 14, 2023

1) Facebook Ads As the world’s biggest social media platform, Facebook generates as much as $32 billion per quarter in ad revenue. 5) X Ads X, the social media app formerly known as Twitter, generates 90% of its $4+ billion annual revenue from advertising, proving that, despite many recent changes, it’s still a hit with advertisers.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. 41% who are on Facebook), Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Content Marketing. products on social networks.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 16, 2010

Buzzing or creating awareness we think generate incremental sales is worthless. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. Look how far it’s come today: Digital Marketing is a Cornerstone for the Modern Campaign.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48