article thumbnail

Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. They didn’t really understand or appreciate what the other did. Maybe not bad.

article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why. Follow the memes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it."

Buy 78
article thumbnail

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. More than half of respondents (55%) said they use Twitter for marketing purposes.

article thumbnail

How I Discovered My Career Passion as a Sales Ops Leader

Salesforce Marketing Cloud

It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager. I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops.”. Finding my passion.

article thumbnail

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! Slides can be seen below. Like Be the first to like this post.

article thumbnail

How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Yelp, founded in 2004, began to get traction.