How Iron Mountain implements conversational AI to drive engagement and revenue
Martech
MAY 1, 2024
The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers. Jim Kaskade, Conversica’s CEO, believes that moment has arrived. “If
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