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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers. Jim Kaskade, Conversica’s CEO, believes that moment has arrived. “If

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

” My “Sarah Lawrence College Class of 2010!!!” Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. It was basically a directory. Narrator: They would not.)

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. Inclusive companies (with a diverse workforce across age, gender, race, sexuality, and ability), posted a 14.4%

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

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How to cannibalize your own product well

Kevin Indig

This is the power of Ahrefs Webmaster Tools! Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. In 2007, internet connections became strong enough to open the door to streaming. Another product that saw the light of day for the first time in 2007 was the iPhone.

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The real and complete history of social media marketing

illumin

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. In 2007 to 2008 Twitter also introduced Promoted Tweets. This has given marketers new tools to reach the almost 4.8 The birth of paid social With the rise of social media came the birth of social media marketing.