Sat.Nov 19, 2011 - Fri.Nov 25, 2011

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

Trending Sources

Klout’s Best Move: Making You Not Care About Your Score

Digital B2B Marketing

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/ ). There are universal drives that are common in all human beings, across cultures, across the globe.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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How To Become A Social Business

B2B Marketing Insider

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St.

Quit looking for the easy solution and do your marketing job!

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. QR codes are failing. Users are rejecting the Like button and unfollowing brands on Facebook. And now a product beloved to many in the blogosphere, Triberr, has had to nix its most popular feature. What do all of these events have in common?

Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Top Five Questions You Need to Ask Before Selecting Your B2B.


Social media and guerrilla marketing case study

grow - Practical Marketing Solutions

Can’t see the video above? Click here. If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.”

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives?

The Top 10 Marketing Infographics of 2011


It's almost impossible to believe that 2011 is so close to being over. Tons of great things happened in the world of marketing this year, one of which has been the creation of some awesome infographics that help provide valuable education and insight into the world of inbound marketing.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for.

Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’ve summarized them in three commandments. Forget the Past.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives?

Amplify your good message with GaggleAmp


In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Chart: Why You Don’t Need to Endlessly Debate Revenue Attribution

Modern Marketing

by Dan Pecoraro | Tweet this About 4 years ago, I brought my friend, “Alan” to a party. At this party, he met his future wife, “Emma” At their wedding, I told everyone that I was responsible for getting them together.

10 Sloppy Social Media Mistakes to Fix NOW


Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

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Ignite More Sales with Sales Intelligence

Sales Intelligence View

Any sales reps worth their salt does their homework before contacting a lead. The following best practices can pave the way for highly effective conversations with prospective buyers. Ignite Smarter Conversations. Once a contact becomes a qualified lead or opportunity, sales needs to know who to reach and how, and what to say to get their attention.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

8 Technologies Marketers Should be Thankful For

Modern Marketing

by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. Customer Relationship Management (CRM) Systems.

SEO vs. Marketing

Tomorrow People

SEO vs. Marketing. Sounds contradictory doesn’t it? Why would you have an SEO marketing approach that conflicts with your marketing strategy? Surely both have the same aim – to help a business win more customers and make more revenue? The two should fit together. After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ).

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7 Reasons You're Not Generating Leads From Social Media


This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one. But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

4 Ways to Make Your Website More Personal

Modern Marketing

by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The 2011 National Website Demand Generation Study conducted by and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy.

10 Blog Posts About Sales Intelligence

Sales Intelligence View

Sales Intelligence is often skewed in various definitions and mostly misinterpretation. However, the real crime of this story is the mere fact that many do not see the enormous benefits of acquiring a sales intelligence application for your sales team. Here are 10 blog posts on some numbers and practices about sales intelligence. Analytics in Action – The B2B Sales Intelligence Blog. 6 Ways Advanced Market Analytics Can Predict Better Results – Studio PMG.

The why and how of integrating email with social media

EMagine B2B Blog

In one of our recent posts, we identified email and social media as two of the three things that B2Bs need to get right for successful online marketing (the third being search engine optimization, or SEO). It seems reasonable that email and social working together would be more effective than pursuing both in isolation, and [.]. B2B Web Strategy Social Media email

Three Ways to Make Media More Personal

B2B Memes

MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. We never implemented our plan, but it hardly mattered. The onset of Web 2.0

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.