2011

PWB Marketing Blog

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made).

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users.

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it. Are you guilty of the following mistakes?

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc).

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.

How We Made The Most Out Of Our LinkedIn Company Profile Page.

PWB Marketing Blog

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence?

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits.

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Is Blogging Overrated for B2B Organizations? | PWB Marketing Blog

PWB Marketing Blog

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place.

Google Analytics Part 2: How To Set Up Google Analytics To Grow.

PWB Marketing Blog

25 Catchy Blog Headlines That Almost Any Business Blogger Can Use.

PWB Marketing Blog

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

PWB Marketing Blog

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.