2017

It's All About Revenue

Trending Sources

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.

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How Data Will Change Marketing in 2017

It's All About Revenue

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights.

Customer Experience is the Most Critical Part of Marketing Right Now

It's All About Revenue

89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience.

The Customer Experience Story: Seamless and Not So Seamless

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There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

2017: The Year of the Data Driven CMO

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Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.

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Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers.

B2C 102

7 Ways To Use Account-Based Marketing Throughout the Year

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Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

It's All About Revenue

It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference. But that's another topic for another time.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

When It Comes To Email Speed, It’s All About Reputation

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In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients.

Spamhaus Risk and the Future of Email Acquisition

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Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.

10 Ways CMOs Can Help Grow Their Companies

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Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How A CMO Uses Storytelling To Engage Audiences

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Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes.

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Why C-Levels Need To Think Differently About Social Media Strategy

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Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

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One of the definitions of the word align is to bring into cooperation or agreement with a particular group.

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CMOs Not Happy With the State of Cross Channel Marketing

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It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

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Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report.

4 Steps to Standardize Your Data and Get Better Insights

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The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform.

Field 89

Why Social Proof Matters For Your Brand

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Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

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7 Things Your Email Deliverability Consultant Wish You Knew

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As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How Unsubscribe Requests Can Affect Customer Experience

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“What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals.

The Time is Now for the Future of Modern Marketing

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We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5

Talking Domain Reputation And What Email Marketers Need To Know

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Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

It's All About Revenue

Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly.

Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

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Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing."

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How AI Can Improve Customer Experience

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It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care.

Why CMOs Need To Be Bullish On Mobile DMPs

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Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Good News About CMOs and Data Driven Marketing

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Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that post.

3 Ways to Apply Technology to Enhance Customer Experience

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“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot.

ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption

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Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it.

A Look Back at Modern Marketing in 2016

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Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.