PureB2B

DECEMBER 14, 2023

Discover how AI transforms B2B lead generation & lead scoring. Harness the power of AI for precision targeting, personalization, and automation.

Lead Scoring 129

Lead Scoring Lead Ranking Leads Marketing Qualified Leads 129

Marketing Insider Group

DECEMBER 4, 2023

Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.

Marketing AI 271

Marketing AI Lead Ranking Research Guidelines 271

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Why? A significant reason is that improving CRO creates a beneficial ripple effect. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Hot on the heels of the publication of our comprehensive 2023 B2B Influencer Marketing Report , plenty of questions that go beyond the scope of what can fit even into a robust 39-page report remain, especially when B2B influencer marketing has seen continuing record growth, such as: 85% of B2B marketers are working with influencers, up 34% from 2020 and 46% from 2022 93% of B2B marketers say

B2B Marketing 128

B2B Marketing Enterprise Management B2B Work Management 128

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Marketing Institute

DECEMBER 13, 2023

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.

Studies 106

Studies Tips B2B B2B Marketing 106

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Trends 124

Trends Forecasting Content Marketing Content 124

SendX

DECEMBER 7, 2023

Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent contact. This justifies that by the end of 2023, email marketing revenue will reach 11 billion.

Domain 397

Domain Contact Marketing Interactive Marketing Contacts 397

CMSWire

DECEMBER 13, 2023

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Continue reading.

Creativity 139

Creativity Advertising Channels Advertisements Advertising 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

33Across

DECEMBER 14, 2023

33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as well as foster community among our fully remote workforce. This year we had a 78% participation and had. The post 33Across Hackathon – Unlocking Innovation for 2024 appeared first on 33Across.

Communities 127

Communities Companies 127

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 132

Social Media Paid Search Agency Media Advertising Agencies 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

DECEMBER 14, 2023

Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.

Blogger 397

Blogger Email Marketing Marketing & Strategy Marketing Strategy 397

CMSWire

DECEMBER 11, 2023

Companies benefit greatly from the seamless integration of digital innovations and human touch in CX, creating the optimal experiences in an evolving landscape. Continue reading.

Buy 132

Buy Optimization Companies 132

xiQ

DECEMBER 7, 2023

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 Trillion in Sales Productivity Annually. Source: McKinsey and Company This is more than just an evolution – it's a revolution. Join us in this exciting journey with xiQ! The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Ahrefs

DECEMBER 5, 2023

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

Optimization 129

Optimization SEO Content Traffic 129

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Work Management 130

Work Management B2B Marketing Marketing Management Paid Search Agency 130

SendX

DECEMBER 18, 2023

Sometimes, your ISP (internet service provider) will try to control the rate at which emails are sent from a particular sender or IP address. This is done to manage server loads and prevent abuse. However, it may sometimes be problematic for a sender who does a lot of outreach.

Outreach 396

Outreach Service 396

CMSWire

DECEMBER 11, 2023

Striking a balance between innovation and responsibility is key to ensuring that AI technologies contribute positively to customer interactions. Continue reading.

Ethics 138

Ethics Positioning Conversion Generation 138

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. But one thing that came through clearly in this research is that the most successful influencer marketers are not attempting to go it alone.

Advertising Agencies 128

Advertising Agencies Paid Search Agency B2B Marketing Planning 128

Ahrefs

DECEMBER 1, 2023

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.

Traffic 129

Traffic Research High Quality Lead Google 129

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Ad Building 139

Ad Building Branding Brand Identity Marketing & Strategy 139

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

Facebook 129

Facebook Social Media Profiling Urgency Marketing 129

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SendX

DECEMBER 13, 2023

In a world where content is king and everyone is a publisher, how do you make your voice heard? Your challenge as a publisher is twofold: creating quality content is just one part of the equation; ensuring it reaches and resonates with your audience is the other. With countless creators vying for attention, this blog dives into practical, no-nonsense email strategies tailored for publishers.

Marketing & Strategy 396

Marketing & Strategy Email Marketing Marketing Strategy Practices 396

CMSWire

DECEMBER 18, 2023

Understanding and implementing exceptional CX design is key to standing out in a crowded marketplace and building lasting relationships with one’s customers. Continue reading.

Design 130

Design Practices Best Practices Ad Building 130

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128