Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

Marketing Automation Services 216

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 216

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Paper 138

Paper Webinar Metrics Marketing & Strategy Allocation 138

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Lead-Generating Website. White Papers.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

NuSpark Consulting

FEBRUARY 24, 2018

Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. Demand Generation. Demand generation is the lynchpin supporting the overall marketing and sales cycle.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. People with sales experience are great at lead generation and nurturing and content marketing. Lead Generation and Nurturing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Stevens & Tate

JUNE 30, 2025

In this post, we’ll cover four key content marketing strategies: Blog Posts & Educational Content Video Marketing Case Studies & White Papers Social Media Presence And, we’ll explore three major benefits: Lead Generation Better Customer Insights Cost-Effective & Measurable Ready to unlock new growth?

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 87

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. White Papers. Lead Generation: 79%.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Convince & Convert

NOVEMBER 12, 2024

In fact, 72% of B2B marketers report success with lead generation through short-form video content. Platforms like TikTok and Instagram are ideal for short-form videos, which grab attention quickly and support real-time engagement.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Single Grain

JUNE 17, 2025

While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels. Employee-generated content builds trust faster than corporate accounts because it feels more genuine and relatable.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. At the same time, the goal of lead generation has evolved to meet these changing customer habits.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Tomorrow People

JANUARY 7, 2021

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. That’s where a lead generation strategy starts: seeing where you’re weak.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Martech

MARCH 11, 2025

Dig deeper: The failsafe approach to building strategic nurture paths Balancing familiarity and discovery in lead generation Many lead nurturing campaigns including my client’s previous efforts in the earlier example tend to lean too heavily toward either familiarity or discovery, missing the sweet spot in between.

Lead Nurturing 101

Lead Nurturing Relevance Top of Funnel Multivariate analysis 101

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. What is B2B Lead Generation?

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Altitude Marketing

JUNE 3, 2025

Many packaging manufacturers, suppliers, and agencies struggle with low website traffic, poor brand awareness, and marketing that just doesn’t deliver leads. It all comes down to effective lead generation. How a Packaging Marketing Agency Boosts Lead Generation? Without it, a company risks reduced market share.

Paid Content 52

Paid Content Paid Search Agency Lead Generation Lead Scoring 52

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

Trade Press Services

JUNE 16, 2025

Lead generation. Influencer-led webinars , white papers , podcasts , and events can drive high-quality leads. In the awareness stage, co-branded webinars and co-authored articles and white papers allow for deep dives on industry trends and showcase influencer expertise. Thought leadership.

B2B Thought Leadership 86

B2B Thought Leadership Ad Building B2B Thought Leadership 86

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. PQLs (Product Qualified Leads). What Is B2B Lead Generation and How Does It Work?

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Four Lead Generation Tactics Marketers Disagree About. In the B2B Marketing Zone study, every responding company had an active blog.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

NetLine

JANUARY 16, 2025

Now that we are safely into 2025, lets set off some more fireworks: Most traditional lead generation methods are ineffective. They can no longer be bothered by generic messaging or opportunities that seem too good to be true. How can anyone trust a lead generated through that mess? So, whats the answer?

Lead Generation 52

Lead Generation Work Management Marketing Management Sales Qualified Leads 52

The Point

MAY 23, 2017

Whereas typically, content syndication has meant acquiring leads, at a fixed cost, that are filtered by criteria such as job title, geography, and company size, now many publishers and other lead generation companies are adding the option of BANT criteria such as purchase timeframe. You know your business.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Only B2B

JANUARY 31, 2022

However, lead generation is the most crucial step in the sales process. It’s quiet simple to generate leads. What is not simple is to generate high-quality leads that are relevant to your company. The Herculean task that is B2B lead generation! The Dynamics of B2B Lead Generation.

Lead Generation 118

Lead Generation Generation Lead Marketing Qualified Leads 118

The Point

JANUARY 30, 2018

A simple, well-crafted white paper – one that speaks to a pressing issue in the marketplace – can put you on the map, generate buzz, and be the foundation to a highly effective demand generation strategy. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Marketing Insider Group

OCTOBER 20, 2020

Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Source: ON24.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

markempa

DECEMBER 15, 2014

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article]. This means you benefit positively from the halo effect.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

Lead Ranking 130

Lead Ranking Ideal Customer Profiles Lead Generation Sales Management 130

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Lead generation and nurturing. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Subscribing to your newsletter.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

markempa

AUGUST 19, 2021

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles, and even events with you. Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article]. This means you benefit positively from the halo effect.

Outreach 296

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 296

The Point

MARCH 8, 2018

But when it comes to using that report to generate leads, put the self-congratulation aside, and market the report as a tool for buyers, not a reason to buy your product. Photo by Billy Huynh on Unsplash. The post How to Market an Analyst Report appeared first on The Point.

Marketing Report 215

Marketing Report Planning Gartner Demand Generation Agencies 215

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Why then do live Webinars continue to be such a staple of the B2B demand generation mix?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Why is B2B lead generation important?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Webbiquity

AUGUST 12, 2021

There are many different types of CTAs you may want to include on your site: a newsletter signup, blog subscription, app download, ebook or white paper download, demo or consultation schedule, webinar or live event registration, or direct purchase. To get your visitors to take action, make the CTA as clear and visible as possible.

Conversion Rate 321

Conversion Rate Design Conversion Marketing Websites 321

Trade Press Services

APRIL 7, 2025

Tactics (bylined articles, blogs, advertising, direct mail, social media, white papers, webinars, etc.) Key components: Vision and mission statements Quantifiable goals Strategies (enhance corporate distinction, enhance brand awareness, introduce new products/services, enter new marketplaces, etc.)

Planning 93

Planning Marketing Plans Allocation Enterprise Management 93