Remove tag digital-operations
article thumbnail

The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Digital asset management. First, what is AIOps?

article thumbnail

The opportunities for AI in digital asset management

Martech

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology. What is your strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more.

article thumbnail

AI-powered martech releases and news: May 23

Martech

The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. A new AI alt text tool generates alt text in multiple languages for images lacking tags, or for all site images, which is a time saver for SEO-minded marketers.

article thumbnail

Navigating Cloud Storage Costs for Businesses

Valasys

Remote data storage solutions are crucial for promoting growth and streamlining operations in the digital era. By implementing these precautions, organizations may take advantage of remote data storage options while preserving their financial stability in a constantly changing digital landscape.

Cost 40
article thumbnail

Streamlining Content Development with Minimal Lift 

Heinz Marketing

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. Tagging is usually seen in faceted taxonomies, which allows content to be broken down into multiple dimensions and organized by metadata and category.

article thumbnail

MarTech Moment: Microsoft Clarity

Heinz Marketing

Each recording, replayed or live, shows you some basic user demographics like operating system, device, and country location. Digital Marketers: Clarity helps marketers analyze user behavior and engagement patterns, enabling them to create more targeted and effective marketing campaigns. And the best part is that it is free, forever!