Digilant

FEBRUARY 2, 2024

As key industry players prioritize ways to make media buying more direct, transparent, and higher quality, there’s a call to eliminate the number of parties involved in media buys. This allows for more strategic ad placements in high-quality environments. This is shaking out in a few different scenarios.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Martech

AUGUST 31, 2023

SOCi ’s AI-powered Genius Social/Engagements helps multi-location enterprises quickly generate personalized, on-brand responses to all social media engagements. The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. In your inbox.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Marketing Insider Group

FEBRUARY 20, 2023

To improve your content conversion rate, create and share content that addresses your audience ’s: Needs Wants and desires Knowledge of your products and services Instead of focusing on selling your product, prioritize providing a solution.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Brandpoint

APRIL 3, 2024

By leveraging AI-powered solutions, PR professionals can tap into data-driven insights, automate tasks and personalize content delivery to multiple audiences. Explore our key survey takeaways! Discover how to amplify your brand’s messaging, drive engagement and achieve PR success by downloading our 2024 PR survey.

PR 48

PR Trends Public Relations Ethics 48

Digilant

AUGUST 29, 2023

For years, media buying centered on the idea that only people interested in a specific industry or product would visit certain websites. The publisher or site itself had to contextually align with the topic of your ad – otherwise known as endemic advertising placements. What is Endemic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. There’s no shortage of debate around which is more important. Our opinion? Everybody’s right. SEO and PR are not mutually exclusive.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Biznology

DECEMBER 17, 2020

Cyndi Greenglass , SVP of Diamond Marketing Solutions , the Chicago-based B2B data-driven marketing agency, decided some years ago to take up college teaching and share her knowledge and experience with the next generation. A nifty CDP/DMP solution of especial interest to B2B publishers. A tough year in B2B marketing, to be sure.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Bionic for Agencies gives you faster media planning and media buying while eliminating errors and establishing a media database.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. You may ask yourself, “What is earned versus owned versus paid media?” Owned media is part of the inbound methodology where you publish content on your website or social media channels.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Sprout Social

JULY 15, 2020

With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. Before the launch of new TikTok for Business solutions in June 2020, brands needed to contact the company directly to learn if they qualified for advertising. Step 2: Choose your placements and targeting.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Webbiquity

OCTOBER 25, 2021

People tend to trust printed media. Compared to online marketing, a poster provides you with a credible advertising solution. Conventional printed materials can still generate powerful trust. Ads in newspapers and magazines, as well as brochures, flyers, and of course, posters, are all viewed as trusted marketing materials.

Creativity 282

Creativity Business Banner Ads Banners 282

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Vision Edge Marketing

DECEMBER 7, 2021

For any marketing media to be effective, it must be cohesive with the marketing mission you have outlined for the company. Your ideal customer might be motivated to choose your solution because it fixes a common problem that costs them a lot of time and stress. a new solution they can onboard as quickly as possible .

Design 214

Design Work Management Marketing Management Planning 214

Martech

MAY 25, 2023

As a result, more and more AI-powered solutions are being announced every day. Meltwater : AI-powered features to its media, social and consumer intelligence platforms. Clearview Social: Its social media marketing platform for professional firms now has a ChatGPT feature called Social Shuffle.

Digital Asset Management 75

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 75

Marketing Insider Group

NOVEMBER 6, 2023

Image Source: Eclipse Media Solutions Performance Marketing Platforms and Networks These platforms bridge the gap between advertisers and publishers. Instead of manual placements, programmatic advertising uses algorithms to purchase ad space in real-time.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Brandpoint

SEPTEMBER 2, 2022

Edelman’s survey found that of all institutions, business leads the charge with 61% trust, while government and media come in closer to 50%. The Premium Business MAT Release is our latest offering and guarantees media placements, traffic and engagement on your distributed article.

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Martech

APRIL 7, 2022

The road to games has been widened by powerhouse gaming publishers like Activision Blizzard (acquired by Microsoft in a jaw-dropping deal ), media publishers like NBCUniversal and the adtech leaders who are connecting the pipes to playable ads and virtual metaverse activations. Untapped audiences identify as gamers. moms playing games. “It

Advertising Agencies 115

Advertising Agencies Paid Search Agency Planning Work Management 115

Martech

DECEMBER 13, 2022

Dig deeper: Consumers don’t mind ad-supported streaming and how it affects media planners. While Netflix has definitely garnered more industry attention with its launch, that doesn’t mean marketers aren’t just as excited about Disney’s ad-supported tier,” said Matt Spiegel, EVP, media and entertainment vertical, TransUnion. Processing.

Paid Search Agency 107

Paid Search Agency Ads Marketing Management Verticals 107

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Brandpoint

JULY 8, 2022

Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. Surefire Coverage As many of us know, traditional media relations are instrumental when it comes to third-party credibility and reaching business media.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Digilant

SEPTEMBER 12, 2023

Diversified media habits mean more avenues to reach shoppers and more work for advertisers to find the right tactics to reach shoppers. To help navigate the ever-changing digital media landscape, we’ve identified three key strategies you can be sure will reach online shoppers this holiday season.

Eye-Tracking 59

Eye-Tracking Banners Advertisements Advertising 59

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Share success stories that highlight the effectiveness of your pest control solutions, reassuring visitors that they are making the right choice by choosing your services. It can attract new customers, build brand credibility, and establish trust.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Brandpoint

SEPTEMBER 26, 2023

Prior to this, I had a brief stint in IT professional staffing in the Twin Cities, where I handled placements for top companies such as Carlson, U.S. My approach is simple: I always ask how we can assist them effectively, striving to provide tailored solutions. Bank and UnitedHealth Group.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Digilant

JUNE 21, 2022

Rather than targeting consumers based on behavioral data, contextual targeting uses the content on a webpage to provide context for ad placement. By using the likely intent of a page visitor to inform ads and ad placement, advertisers increase the chances of influencing consumer behavior. Contextual targeting is just as it sounds.

Marketing AI 52

Marketing AI Tactics API Keywords 52

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. The model combines data from macroeconomics, social media, and search engine data.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Digilant

MARCH 25, 2021

Stratigic Media Spend. Midroll Media found that 60% of podcast listeners made a purchase after listening to a podcast audio ad. The audience targeting capabilities paired with a consumer-friendly ad placement creates a perfect scenario for advertisers to make a lasting impression on consumers. . Let’s talk. .

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Martech

JULY 7, 2022

Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement.

Lead Ranking 114

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 114

Bionic

AUGUST 7, 2020

Every media channel is included, not separated in silos. For every advertising campaign, the overall budget broken down to bucket-level media plan (e.g. by market, channel, or initiative) and associated media authorization and purchase orders. Placement Data. Missing placement data. Not a penny is missing.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

Digilant

MARCH 9, 2023

Whether through celebrity brand partnerships, false and harmful user-generated content, or inappropriate content in the media buying space, we live in an era when brand reputations can crumble or reach new heights overnight. The most obvious place for these risks to occur is in digital ad placement. Invest in premium ad buys.

Brand Identity 52

Brand Identity Branding Advertising Agencies Marketing & Strategy 52

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121