Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? There, carefully placed on top of the book, was a resort-branded gold tassel bookmark. Impressive! We were impressed and touched.

Marketing AI 130

Marketing AI Act-On Impressions Validation 130

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media 62

Social Media Work Management Marketing Management Media 62

SocialPilot

FEBRUARY 14, 2024

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer. But it shouldn’t end there.

Social Media 96

Social Media Template Media Terms and Conditions 96

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it. And among all this? 6) Be wary of contract lengths!

Social Media 91

Social Media Budget Programs Tools Media 91

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

SocialPilot

APRIL 15, 2024

For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? To get your brand noticed, you have to expose people to your updates on a regular basis. Tip – Mention just that ‘one’ follower.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Brandwatch Marketing

NOVEMBER 8, 2023

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It’s a great way to find conversations about your brand. Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service. And the underlying cause?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it. And among all this? 6) Be wary of contract lengths!

Social Media 81

Social Media Budget Programs Tools Media 81

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Search for keywords related to your product or service and see what other businesses rank for them.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . More importantly , brands must react to all of the above. The problem?

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

FEBRUARY 5, 2024

8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Stevens & Tate

AUGUST 9, 2022

In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. Social listening plays a key role in growing your business and increasing your company’s brand trust with its customers. This is referred to as social listening. Sprout Social.

Tools 122

Tools Brand Identity Branding Hubspot 122

Hubspot

MARCH 18, 2024

They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither. There are times when people pay more for a product or service — but in those cases, they're paying for the brand name.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Top Rank Marketing

FEBRUARY 12, 2024

How do brands and influencers collaborate to bring these campaigns to life? Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Good news: we have plenty of insight on this subject!

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Brandwatch Marketing

JUNE 15, 2022

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It’s a great way to find conversations about your brand. 10) Mention.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand. The end result?

Marketing AI 142

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Marketing to the 50+ crowd presents a booming opportunity for brands that acknowledge the target’s individuality, intelligence and evolving needs.

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products. customers (67%).

Social Media 123

Social Media Contacts Media Brand Identity 123

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

SocialPilot

MARCH 8, 2024

A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. What’s next?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Spiralytics

FEBRUARY 7, 2024

This technology allows you to retain your brand voice on each platform and tweak the content and format as per the unique requirements of each social media channel. This ensures prompt customer service even outside your working hours, boosting your brand image and creating a positive customer experience.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Social Media 123

Social Media Examples Work Management Media 123

Martech

DECEMBER 27, 2023

Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130