How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit?

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

The result has been a 12% lift in ROAS, but this is only part of the success story. QuanticMind’s SEM specialists are well-versed in coaching marketing teams to incredible results. Case Studies Search Engine Marketing / SEM Shopping and Ecommerce

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? So if you want to ensure you have a high return on ad spend (ROAS), optimize your landing pages to drive conversions.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network.

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Segmenting Data to Improve PPC ROI

QuanticMind

If you have a SEM bidding optimization tool , you can use the segmentation in your favor, but if that’s not the case, then it will always be useful to know some basic rules about how to understand your data.

Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. SEM is the “rocket science” of marketing.

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

Have we made any business model changes that could affect ROAS? To give you a tangible example, if you’re looking to achieve a monthly ROAS of 150%, revenue should be factored into your optimization metric – ie.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

Advertisers who take full advantage of these performance opportunities will find that audience bid modifiers can: Drive more conversions Increase campaign efficiency Increase Return On Ad Spend (ROAS) Free up budget to pursue new growth opportunities.

How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

How can you solve SEM’s biggest new challenge? Your revenue and return on ad spend (ROAS). Here it is: In order to win at modern-day search engine marketing, you need to be able to successfully tackle the big data challenge in SEM. Search Engine Marketing / SEM bid adjustments Bidding SearchThe biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020.

10 Tips for Success with Bing Shopping Optimization

QuanticMind

Search Engine Marketing / SEM Shopping and Ecommerce bing shopping bing shopping optimization how to optimize bing shopping optimize bing shoppingMost e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). While SEO and SEM are definitely different disciplines, there exists some crossover metrics and insights and suggest they should not be siloed from each other. These performance lifts can be significant compared to simply focusing on SEM campaigns.

Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” Business Model Changes : Have you made any changes to your business model recently that could affect the ROAS?

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Presently, it helps to describe this SEM bidding optimization technique. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. Download the eBook SEM Optimization Techniques: Are You Overpaying Google?

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Let’s Tackle Your Biggest Paid Search Challenges Head-On

QuanticMind

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

Working in SEM, particularly enterprise-scale SEM, you’ve heard about enterprise bid management solutions. There’s something that’s increasing in your day-to-day SEM operations. Inefficiencies in SEM.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. If you could only have one accessory for the rest of your life, what would it be?

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12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example.

12 Considerations For Choosing A B2B Marketing Agency in 2019

Ledger Bennett

PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example.

How to Select a B2B Digital Agency in 2019

Ledger Bennett

PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu. If you want to drill down to return-on-ad-spend (ROAS) and see how many of your platform conversions become MQLs, SALs, or Opportunities for your sales team to work, it’s VITAL to engage an agency with a full funnel reporting example.

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. If you could only have one accessory for the rest of your life, what would it be?

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QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

QuanticMind

These new features are together designed to afford our customers more outlets to optimize their SEM programs and ultimately drive more revenue and improve ROI. “We’ve

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. With Google Ads, you can select the right bidding strategy based on specific business goals, such as: Target ROAS Target CPA Maximize Conversions Enhanced Cost Per Click (eCPC).

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. .

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Search engine marketing is constantly changing.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Return on ad spend (ROAS): This is a bottom line metric that evaluates the effectiveness of ad spend overall at driving financial goals. Over time you’ll identify what elements of your strategy deserve the most investment to improve your ROAS.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . higher ROAS than desktop. . .

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data?

The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. Return on ad spend (ROAS) is the ROI of your ad campaign. Marketers, can we be honest with each other for a second?

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The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). Optimize your return on ad spend, or ROAS. If You’re Still Doing Manual Bidding, You’re Doing it All Wrong.

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

See more recent search marketing insights by checking session recaps from the SEM PDX Engage 2017 event.). Our fifth chapter explains how predictive advertising management bridges skills gaps – along with many of the most crucial gaps in digital advertising and marketing as a whole.

8 Ways to Improve PPC Campaign Management

QuanticMind

Creating and executing successful PPC campaign management is a critical building block for an effective SEM strategy and imperative for maximizing your return on ad spend (ROAS). You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” ” While it may be a popular philosophy, it’s also a common misconception among amateur advertisers.

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