Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Average Cost Per Click decreased by more than 60 percent.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. It’s also worth noting that remarketing ads often have a higher cost per click than regular search ads, and it is strategic to set bids higher for better positioning.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Pricing: $70 to $550 per month. Pricing: $27 to $99 per month. Pricing: $49 to $299 per month. Pricing: free to $279 per month. Pricing: free; pro version available at $48 to $88 per month. Pricing: $37 per month or $600 per year.

What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. What does an SEM expert do?

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

Another major benefit of using Bing for SEM is lower competition. Bing has a unique audience — in fact 27% of Bing clicks come from searches that are exclusive to the Bing Network. By utilizing search patterns analysis, clicks, and conversions, Bing can automatically optimize your bids while simultaneously respecting your budget limit. Enhanced CPC can increase your total number of conversions while reducing cost and staying within your budget limitations.

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How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. After logging into RankWatch, click on the “Competitors” section and select the ones you’d like to compare.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The combination of the products you have available, along the number of leads you can successfully generate and handle are critical data points that can be leveraged to your advantage — as important indicators regarding the success of your campaign, as well as a foundation from which to make your SEM strategies and campaigns even better.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. how much each desired action is costing in the aggregate, and. For a free copy, click here.

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How Much Do Hospitals Spend on Google AdWords?

Fathom

Average cost-per-click by health system and service line. Average click-thru rate by health system and service line. Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click.

Should You Use the Same Landing Page for Email and Online Ads?

The Point

Click To Tweet. Adjust your copy and key selling points accordingly. * For Google ads specifically, an effective landing page contributes to a higher “quality score” and a lower cost per click.

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?

Fathom

Google Keyword Tool is a great tool to find monthly search volumes, average cost-per-click (CPC), analyze the competitive nature of a specific query, find additional keywords, a quick snapshot of seasonality, and more!…

Balancing SEO and PPC to Maximize Search Results

Webbiquity

They will inevitably cut into the click-through rates of top-ranking pages. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. These can be costly, but potentially quite effective. Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. Click-through rates play a major role in organic rankings.

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Top Ways to Combat Rising CPC from Google Enhanced Campaigns

Fathom

Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Google AdWords and other SEM programs may not be ideal for every company.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

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How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. After clicking an ad, the user flow and prominence of conversion actions impact not only your bottom line but also the bidding insights and optimizations.

5 Paid Search Metrics for Schools and Education Companies

Fathom

Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company. Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA).

Health Systems’ 5 Most Common Digital Advertising Mistakes

Fathom

This will help make the daily budget last longer, generating more relevant clicks and ultimately, patients. The cost of clicking an ad extension is the same cost of clicking the headline of the ad.

How to get a Bigger SEM Budget

WebMarketCentral

I believe the answer is that a lot of advertisers have had bad experiences—not because SEM isn't effective, but because campaigns were poorly implemented. As an example, I was asked several months ago by a client to take over a floundering SEM campaign.

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The Website Redesign Guide for Search Engine Marketers

QuanticMind

The following steps will help minimize any negative impact that the project might have on your SEM efforts, and ensure your hard-earned SEM accomplishments aren’t lost during or after the redesign. Even if your sole responsibility is SEM, you’ll quickly be overwhelmed with all that there is to do and coordinate. If you don’t get people together, SEM can easily be overlooked in the midst of everything else and your concerns may be unacknowledged, ignored or neglected.

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion?

8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

To learn more about this study from AdGooroo, click here. We realize that not all health insurance companies have millions of dollars per year to invest in their digital advertising efforts. It also allows you to quickly deploy responsive landing pages at a very low cost.

Affordable PPC Avenues for Marketing a Law Firm

Fathom

Another positive note: Facebook is cheap – with Cost-Per-Clicks (CPC) as little as $1. Even better news—you only pay when someone chooses to watch your ad or clicks to your site, so you don’t waste money advertising to people who aren’t interested.

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Are You Advertising Your Urgent Care Clinics Online?

Fathom

One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Average cost per click (CPC) across all devices was relatively consistent, averaging out to $2.40.

How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. How can you solve SEM’s biggest new challenge? There’s more competition online going after the same clicks and business you’ve already worked so hard to earn. Here it is: In order to win at modern-day search engine marketing, you need to be able to successfully tackle the big data challenge in SEM.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. However, Baidu’s changes are more dramatic so it remains to be seen how bidding and overall costs will be impacted.

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Introducing the Second Edition of Fathom’s Edu Standard

Fathom

This includes SEO, SEM, CRM, social media and mobile trends amongst your prospective students and competing universities, with traffic and conversion data directly from Fathom education clients. industry click-thru rate and cost-per-click for Google AdWords (vs.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Clicking on the first unit in this ad usually takes shoppers to either a multi-product landing page or full-blown store page, while clicking on the subsequent units goes directly to a specific product listing for that merchant. (It This is a cost-per-click option that will not overrun budget if no clicks come in.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. On the matter of in-store purchase behavior, since final purchases are what matter to retailers at the end of the day, Google found that customers who click on search ads before visiting a store were 40% more valuable, and spent 10%+ more on average. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. At what cost?

Building a Business Around Your Website: Post-Launch Learning for Growth

Modern B2B Marketing

Imagine having insights into the three things per day your child should learn. Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Time/cost/resources to implement.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click. CPN : Cost per Name.

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8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. Additionally, this update reduced the maximum number of ads per page from 11 to seven.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Online advertising glossary

Choozle

Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Click-through URL: A destination website address that a viewer goes to when they click on an ad.