13 More Bing Ads Secrets to Broaden Your SEM Coverage


Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads. If you want to maximize the value of Bing Ads for SEM in 2020, here are 13 new tips and strategies to consider.

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How to Avoid Underspending and Overspending Your SEM Budget


Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. Probably the most common reason for SEM budget underspending is setting your budget too low. Another common reason you might underspend your SEM budget is if your conversion rate is too low.

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National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?


Effectively geo-targeting SEM campaigns is one of those arcane questions with an answer that never satisfies. The ever-unsatisfying answer to the question of how best to geo-target your SEM campaigns? The goal of this article is to demystify all of those dependencies, to show you that others have indeed tried this before, and ultimately, help you toward a reliably satisfying answer to the question of how best to geo-target your SEM campaigns.

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7 Bing PPC Secrets That Expand SEM Beyond Google


Another major benefit of using Bing for SEM is lower competition. Target CPA. Target CPA (cost per acquisition) is available for search ad campaigns and you don’t need to set ad groups or keyword bids. Instead, you set your 30-day average CPA goal as well as your budget, and Bing PPC features will automatically align your bids to this average. The post 7 Bing PPC Secrets That Expand SEM Beyond Google appeared first on QuanticMind.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance


If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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Data-Driven Attribution and SEM [ebook]


Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. With this in mind, we’re proud to announce our new ebook: Data-Driven Attribution and SEM: A Practical Guide for Using Deep Funnel Data to Drive Profitable Acquisition , designed to help marketers use data beyond acquisition to improve volume, quality, and efficiency of lead capture.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. When it comes to practicing SEO and SEM, it’s not an either/or–SEM actually includes SEO tactics. We’ll explain what both SEO and SEM experts do, rather than soley their differences, to help paint the picture for you.

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SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. The big takeaway here is that by balancing your non-branded with your RLSAs and your branded search, you can drastically lower your CPA without lying or fudging the numbers by combining your branded with your non-branded. Hi, everyone!

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Seven Common AdWords Mistakes to Avoid


Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.

Search Engine Marketing and Optimization


However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). These publisher optimization tools and best practices like “Estimated first-page bid recommendations” and “Smart bidding” end up increasing our CPA and thinning our margins on those top keywords. This eBook – SEM Optimization Techniques: Are You Overpaying Google? We all have thousands of keywords in our SEM PPC accounts.

Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift


How did industry leader and e-commerce frontrunner Rosetta Stone use cutting-edge data science and machine learning to lift revenue +40% and conversions +50%, while cutting CPA in half? Overall CPA: reduced 50%. How can you use the power of data science and machine learning to massively lift your SEM and Google Shopping programs? The post Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift appeared first on QuanticMind.

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency. B2B Marketing Google AdWords Search Engines search marketing SEM SEO Uncategorized paid search search engine marketing sem best practices

Friend or Frenemy: the Synergy Between SEO and PPC


When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Raising the profile and authority of your website, as well as the experience, usually decreases your ads’ CPC and lowers your overall CPA.

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The Ultimate Guide to Accurate PPC Forecasting


Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. Creating SEM Forecasting Reports.

5 Paid Search Metrics for Schools and Education Companies


Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process. Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate

Best of 2007: Articles and Blog Posts on SEM


Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency.

How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Analytics Landing Pages Paid Media SEMHow do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain performance. It’s not just about lowering cost—it’s about creating an economical spend model where we are squeezing the most performance out of each dollar.

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The Characteristics of Portfolio Versus Keyword-Level Bidding


For example, if we are bidding to a Target CPA, a goal that is set too low for that keyword will likely result in disappointingly low volume. Portfolio Bidding can promote an increase in volume where one set of keywords drives volume, and another set will provide a much lower CPA to drive the efficiency target. A given portfolio has a single campaign containing two keywords, and the target goal is to drive volume at a Target CPA of $10.

PPC Budget Forecasting on the Fly


Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Potential CPA: potential cost/potential conversions. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month?

How to Use Audience Bid Modifiers to Drive PPC Performance at Scale


Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC. Google Ads / AdWords Search Engine Marketing / SEM adwords bidding strategies audience bid modifiers automate audience bid adjustments google audience bid adjustments PPC Performance QuanticMindAdwords bidding strategies have changed a lot in recent years.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric


If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. For example, if your goal is CPA, and you only sell a small portion of conversions per month but have tens of thousands of keywords, you would only be able to effectively bid on a handful of keywords, when realistically, there are a plethora of keywords that might give you similar, or better, opportunities to capture cheaper conversions. Profit Maximization, CPA, Brand Presence, etc?)

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Seven Expert Search Engine Marketing Guides


SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Done properly, search engine marketing (a.k.a.

Launch Your First Google AdWords Campaign – A Step-by-Step Guide


Or you can Target CPA (Cost-per-acquisition) , which automatically sets bids to get you the most conversions while maintaining your target CPA. Marketing Resources Strategy Tools Advertising Google AdWords Marketing Execution Marketing Strategy Marketing Tools SEMLet’s get your first Google AdWords ( now Google Ads ) campaign launched on the right foot!

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy


Profit Maximization, CPA, Brand Presence, etc.). PPC bid optimization strategy paid search performance Poor PPC performance PPC Advertising PPC Auditing guide PPC optimization strategy PPC performance analysis PPC program audit SEM audit

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display


O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. It’s recommended that this targeting type be combined with other targeting types for those with CPA or budget goals. Therefore, they aren’t ideal for campaigns with strict CPA goals. These performance lifts can be significant compared to simply focusing on SEM campaigns.

Best AdWords Tips and Tactics of 2009, Part 2


In another newsworthy post, Conversion Optimizer is now available to more campaigns , Austin announced that any campaign with at least 15 conversions in the most recent 30-day period is now eligible to use Google’s Conversion Optimizer tool, and that according to Google’s research, “campaigns which adopted Conversion Optimizer achieved a 21% increase in conversions while at the same time decreasing their CPA by 14% (on average and in comparison to similar campaigns).&#.

Back to Basics: Managing AdWords Ads


With a target CPA of $100, both ads are meeting our goals. Online Advertising / SEM / Display AdWords With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. At the end of the day, they are just as important as everything else. Here I’ve outlined some tips and best practices for managing your ads, including tools to simplify your job. Testing & Optimizing.

How to Get Found on The Web


Search Engine Marketing (SEM). Search engine marketing (SEM) involves purchasing ads for relevant keywords. SEM is a trickier strategy to master, because the cost of purchasing ads declines as the firm’s SEO ranking for those keywords rises. Getting a good return on investment with SEM requires careful management. One caveat of SEM is the ad factor. In today’s business climate, it’s hard to stand out from the crowd.

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CMOs You Should Watch in 2013


Poirier is a thought leader in PPC, CPA and SEM optimization. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.

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How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns


When you decide on how deep to segment your data, pull a report that contains the geo-segments, cost, conversions, and CPA (including Total CPA). In our example, our account CPA happens to be $30.33 and as you might expect, the top Geo’s for the account tend to have better than average CPA’s. We calculate the bid modifier for each of these Geo’s by taking ($30.33 – Geo CPA) / Geo CPA * 100 which gives us some pretty large numbers in the bid modifier column.

How to Get Started with Performance Marketing


CPA stands for Cost Per Action, and it measures campaign performance according to a specific desired action you want the target audience to take, such as downloading an ebook, signing up or subscribing, purchasing an item, or some other action. Check out this great SEM guide.

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Big List of Digital Marketing Acronyms


CPA = Cost-Per-Acquisition/Cost-Per-Action. SEM = Search Engine Marketing. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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10 Tips for Success with Bing Shopping Optimization


That’s why regularly reviewing your search terms is good practice for Bing Shopping optimization, as it can help you to identify important growth areas such as: New irrelevant queries to add to your negatives High spend queries that are well below your CPA or ROAS thresholds Other optimization opportunities, such as products that can be moved into their own ad groups. Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing.

The Big List of Content Marketing Acronyms


CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers.

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PPC Automation: Why and How to Implement It


They assist you with your SEM efforts by using your website content to target ads and helping you leverage relevant keywords for your target audience. It is done at a set target cost per acquisition (CPA). Also, consider setting up processes built on an effective SEM strategy.

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17 Best Paid Media Tools for Marketers

Single Grain

Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Users find it easier to hit monthly budgets across search and display channels with Acquisio generating more conversions and improving chances of SEM success drastically.

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