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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet. Not Doing Everything Possible to Pre-Qualify Prospects.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

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The Big List of Content Marketing Acronyms

Brandpoint

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. SEM: Search Engine Marketing.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Or I see them paying over £40 a click for overpriced keywords in an SEM campaign. If you want to waste money, buy media. If you want to make money, target the right people. 2) Analyzing the Wrong Metrics. 5) Sticking to a Single Creative.

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a. Dynamic Landing Pages by PPC Hero.

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

If so, it’s time to carry out a SEM audit. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising. Sound familiar?