13 More Bing Ads Secrets to Broaden Your SEM Coverage

QuanticMind

Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads. If you want to maximize the value of Bing Ads for SEM in 2020, here are 13 new tips and strategies to consider.

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National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

QuanticMind

Effectively geo-targeting SEM campaigns is one of those arcane questions with an answer that never satisfies. The ever-unsatisfying answer to the question of how best to geo-target your SEM campaigns? Example campaign: “The_Tax_Company|Search|CPA_Accountants|Mobile|Dallas”.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend.

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How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

QuanticMind

An SEM Success Story. Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA? Find out how QuanticMind can help you slash your CPA while increasing revenue from PPC.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. The post Data-Driven Attribution and SEM [ebook] appeared first on QuanticMind.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. What does an SEM expert do?

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SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. SEM for B2B: Lessons Learned from 40+ Accounts — Takeaways.

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Search Engine Marketing and Optimization

QuanticMind

However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). This eBook – SEM Optimization Techniques: Are You Overpaying Google? We all have thousands of keywords in our SEM PPC accounts.

Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift

QuanticMind

How did industry leader and e-commerce frontrunner Rosetta Stone use cutting-edge data science and machine learning to lift revenue +40% and conversions +50%, while cutting CPA in half? Overall CPA: reduced 50%.

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Raising the profile and authority of your website, as well as the experience, usually decreases your ads’ CPC and lowers your overall CPA.

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How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. Analytics Landing Pages Paid Media SEMHow do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right?

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

5 Paid Search Metrics for Schools and Education Companies

Fathom

Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process. Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a.

The Characteristics of Portfolio Versus Keyword-Level Bidding

QuanticMind

For example, if we are bidding to a Target CPA, a goal that is set too low for that keyword will likely result in disappointingly low volume. A given portfolio has a single campaign containing two keywords, and the target goal is to drive volume at a Target CPA of $10.

PPC Budget Forecasting on the Fly

Fathom

Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Potential CPA: potential cost/potential conversions. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client: “Do you think we can spend an extra $10,000 this month?

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. By employing this tactic, you’ll achieve the same number of sales, but at a lower price, ultimately improving your CPA with the same sales volume.

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Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Ladder.io

Or you can Target CPA (Cost-per-acquisition) , which automatically sets bids to get you the most conversions while maintaining your target CPA. Marketing Resources Strategy Tools Advertising Google AdWords Marketing Execution Marketing Strategy Marketing Tools SEM

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

Profit Maximization, CPA, Brand Presence, etc.). PPC bid optimization strategy paid search performance Poor PPC performance PPC Advertising PPC Auditing guide PPC optimization strategy PPC performance analysis PPC program audit SEM audit

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC. Google Ads / AdWords Search Engine Marketing / SEM adwords bidding strategies audience bid modifiers automate audience bid adjustments google audience bid adjustments PPC Performance QuanticMind

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

In another newsworthy post, Conversion Optimizer is now available to more campaigns , Austin announced that any campaign with at least 15 conversions in the most recent 30-day period is now eligible to use Google’s Conversion Optimizer tool, and that according to Google’s research, “campaigns which adopted Conversion Optimizer achieved a 21% increase in conversions while at the same time decreasing their CPA by 14% (on average and in comparison to similar campaigns).&#.

Back to Basics: Managing AdWords Ads

Fathom

With a target CPA of $100, both ads are meeting our goals. Online Advertising / SEM / Display AdWords With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. At the end of the day, they are just as important as everything else. Here I’ve outlined some tips and best practices for managing your ads, including tools to simplify your job. Testing & Optimizing.

How to Get Found on The Web

Hatchbuck

Search Engine Marketing (SEM). Search engine marketing (SEM) involves purchasing ads for relevant keywords. SEM is a trickier strategy to master, because the cost of purchasing ads declines as the firm’s SEO ranking for those keywords rises. One caveat of SEM is the ad factor.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. It’s recommended that this targeting type be combined with other targeting types for those with CPA or budget goals. Therefore, they aren’t ideal for campaigns with strict CPA goals. These performance lifts can be significant compared to simply focusing on SEM campaigns.

How to Optimize Your Geo-Targeting Settings on Your AdWords Campaigns

QuanticMind

When you decide on how deep to segment your data, pull a report that contains the geo-segments, cost, conversions, and CPA (including Total CPA). In our example, our account CPA happens to be $30.33

CMOs You Should Watch in 2013

Modern Marketing

Poirier is a thought leader in PPC, CPA and SEM optimization. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

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10 Tips for Success with Bing Shopping Optimization

QuanticMind

Search Engine Marketing / SEM Shopping and Ecommerce bing shopping bing shopping optimization how to optimize bing shopping optimize bing shoppingMost e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing.

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Presently, it helps to describe this SEM bidding optimization technique. Obviously Google allows portfolio bid strategies to be applied to groups of keywords you define by using some of the goals available in Google Ads: Target CPA, Target ROAS, and Enhanced CPC, plus some others.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Because someone has shown interest, the goal is to get them to purchase, so we’ll look at a specific CPA. Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. If you could only have one accessory for the rest of your life, what would it be?

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS).

17 Best Paid Media Tools for Marketers

Single Grain

Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Users find it easier to hit monthly budgets across search and display channels with Acquisio generating more conversions and improving chances of SEM success drastically.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Because someone has shown interest, the goal is to get them to purchase, so we’ll look at a specific CPA. Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. If you could only have one accessory for the rest of your life, what would it be?

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