SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Where AI might struggle to adapt to sudden market changes or jump on viral moments, a human marketer can pivot as needed to seize opportunity. It might ultimately hurt profit potential, too.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Barriers 127

Barriers Brand Identity Branding Content 127

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. If it’s done correctly, the ROI from email marketing can make a major impact on your business’s performance. The best way to ensure smooth sailing is to work with digital marketing experts. Quantifiable Results.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler – ROI calculator! Well, the answer to it couldn’t be simpler – ROI calculator! .

ROI 52

ROI Outgrow Ad Building Conversion Rate 52

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. As a result, you’ll attract more qualified leads and boost visibility among your target audience , ultimately translating into higher ROI for your business.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

The Lead Agency

APRIL 14, 2024

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. Trend 8: Virality Kicks Up Through Automation We all want to go viral. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. You’ll save your company time and money, and increase your ROI (more on that soon).

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

nDash

DECEMBER 18, 2018

But as much as I prefer writing to number crunching, I appreciate the importance of tracking ROI and proving growth. Not all teams are created equal—but there’s a path to compound ROI through content communities. But if we’re talking about ROI, there are serious limitations to the one-person content team.

ROI 59

ROI Content Communities Work Management 59

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Contently

MARCH 2, 2023

That said, the ROI on Reels is not automatic. At least for now, Beyonce or Harry Styles won’t help you go viral. If the algorithm likes your Reel’s engagement metrics, it will keep pushing it out to more users, possibly putting it on the Explore page (a sure-fire bet for going viral).

Relevance 152

Relevance Brand Identity Branding Verticals 152

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Currently, the average ROI of email marketing is $36 for every $1 spent.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Content Standard

NOVEMBER 2, 2016

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

NuSpark Consulting

JUNE 8, 2010

Social Media and ROI: Measuring Financial Impact and Response in Client Markets. ROI = gain on investment-cost of investment/cost of investment. ROI = gain on investment-cost of investment/cost of investment. This is where we’re going to focus our attentions to talk about ROI and the potential financial impact of Social Media.

Social Media 100

Social Media ROI Media Ideal Customer Profiles 100

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Knowing what your audience likes 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Webbiquity

NOVEMBER 29, 2019

When it comes to digital marketing for startups , SEO has the best ROI of all efforts you can possibly engage in. The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. The Leanest (and Most Lucrative) Method of All: SEO.

SEO 285

SEO Paid Search Agency Lead Ranking Lead Scoring 285

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Track ROI and conversions from videos. Since conversions are the most important metric for B2B marketers when calculating ROI.

Social Media 78

Social Media ROI Video Marketing Tips 78

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. But measuring doesn't have to be difficult.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Invest where it counts with your audience (and when) to maximize your ROI. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

OCTOBER 11, 2021

Humour is often the catalyst to help explode your post into something viral. ROI is in many ways a vague term. Defining what ROI means for your brand will inform what you do to help followers take the next step with your business. Learn your audience’s sense of humor and love language and use them in your social posts.

Social Media 142

Social Media Media Top of Funnel Business 142

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI. So, does that mean content marketing is dead?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. On one hand, online campaigns deliver precise targeting and provide accurate measurement of ROI and this makes it attractive. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Outgrow

AUGUST 12, 2021

This is why they have great ROI relative to other marketing initiatives. SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. Must Read: How to build an ROI calculator? This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Take the free assessment on your digital activity ROI: [link]. So I think the question of ROI is the critical question.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Optinmonster

OCTOBER 31, 2023

You’ll notice that some of these viral headlines got more shares on one social media platform versus another. ” “Invest in Your Future: Financial Webinars This Week!” ” “Empower Your Business: Cutting-Edge Tech Solutions Here!” Get to know your target audience. What makes them tick?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. Programmatic/Strategic Delivery.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Oktopost

AUGUST 26, 2019

The second caveat to B2B video marketing is ROI. And, last but not least, 73% of B2B marketers say video positively impacts their ROI. If you’ve never made a video, you might find yourself a bit lost when called upon to produce engaging, informative, and ideally viral content. Make sure you go viral for the right reasons!

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

The Marketing Blender

MARCH 15, 2021

Globally, 30% of marketers cite email marketing as having the highest ROI. This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI.” [link]. “77% The days of organic leads from social pages are mostly gone, outside of viral phenomena.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Stevens & Tate

NOVEMBER 30, 2023

Sixty six percent of brands already report that creator-led content delivers more ROI than traditional ads. Read Article: What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful The post What’s Trending in Marketing For November 2023 appeared first on Stevens & Tate Marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

JUNE 29, 2023

It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). Karten spoke to an example from Cava, which partnered with The Devon Maid, a TikTok creator who was going viral for a video on how pasta shapes walk.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Content Standard

OCTOBER 12, 2016

Here’s what you need to know to prove influencer ROI in the year ahead. So, to show how an influencer campaign is connected with sales, companies can track the virality of a campaign hashtag over time and compare it to sales of the product associated with that campaign, according to Talkwalker.

ROI 40

ROI Long Tail Marketing Marketing & Strategy Paid Search Agency 40

Oktopost

FEBRUARY 26, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment. Source This means your typical social media management platform may measure metrics such as: 1.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Convince & Convert

DECEMBER 15, 2023

There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. But the way you use them has changed. Now, it’s completely different.

Social Media 157

Social Media SEO Cost Per Click Media 157

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time. What’s the ROI on content?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 24, 2020

Based on ROI, the price will be determined according to what the agency and clients agree on, sharing risk and rewards. Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. Agencies can charge clients based on ROI of paid media. This can lead to improved ROI.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93