SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Influencer Marketing Advertising Statistics At some point, we all have bought (or thought about buying) a product due to a recommendation from social media ads. 2% 1% Facebook 2% 1.5% 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Optinmonster

FEBRUARY 2, 2024

Create a CTA Post on Instagram 4. Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Use Instagram Stories How to Build an Email List For Free Using Your Existing Website 8. Here’s an example from Instagram , but you can do this with any social media platform.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SocialPilot

JANUARY 15, 2024

WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Another study noted that adding video on the webpage increased the average time spent. YouTube ads viewed on mobiles get 62% more attention than TV ads. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Go Beyond SEO

MARCH 13, 2024

Social media advertising offers manufacturers the opportunity to reach their target audience with targeted ads. For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. This also includes your social media ad videos as well. We’ve got you covered with our always up-to-date guide to social media video specs and video ad sizes.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Webbiquity

FEBRUARY 21, 2023

Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. We utilize performance marketing channels, including paid ads.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Sprout Social

MARCH 16, 2022

If your goal is awareness, if it’s an ad, if you want your video in front of thousands of people—views are more important.”. While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Facebook video metrics to watch. Key Instagram video metrics. Story metrics.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Unbounce

APRIL 4, 2019

Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply must be on Instagram. And what are your marketing resources ? Google Ads (formerly AdWords). Your Marketing Resources. Facebook Ads.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

Social Media 126

Social Media Social Marketing Examples Planning 126

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Unbounce

MARCH 12, 2020

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. (Oh, The Challenge: How Do You Turn Instagram Followers Into Email Subscribers? Click to see the whole thing.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 79

Social Media Template Work Management Marketing Management 79

Sprout Social

JULY 19, 2022

Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements. Audience Growth.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Sprout Social

JUNE 24, 2019

People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. Getting started with Instagram Story ads.

Rules 105

Rules Impressions Practices Ads 105

Sprout Social

FEBRUARY 3, 2022

Too many businesses are caught in a trap of ad-hoc marketing. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Campaigns are no longer reserved for corporate giants and ad departments. The reality?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

ClearVoice

APRIL 13, 2020

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Biznology

JULY 28, 2021

Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). Reels are popular on Instagram, so now we see other platforms adding Reels-esque editing features. All of them except Facebook are still figuring out how to monetize what they do. Does one matter more than the other?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem.

Cost Per Thousand 98

Cost Per Thousand Advertisements Advertising Video Marketing 98

ClearVoice

MAY 22, 2020

How to create Instagram highlights: Design and create your highlight cover images. Add highlight cover images to your story. Once the highlight cover is uploaded to your Instagram story, click the (heart) icon titled “highlight” in the bottom-right corner. marketers will use Facebook for social media marketing and 73.2

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Stevens & Tate

JULY 20, 2020

Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. Why Instagram? According to Forbes , 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

Anyword

OCTOBER 4, 2021

Ads can be extremely useful in accelerating the growth of your agency. While there are several platforms available, here are a few platforms where you can run ads. Facebook Ads. When it comes to gaining more agency clients, Facebook ads are a great place to start. LinkedIn Ads. Twitter Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Sprout Social

JULY 19, 2023

Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

ConvertKit

JANUARY 27, 2021

By increasing their sharing frequency just a bit and adding a new promotion method, the creator makes a lot more in scenario B. The email calls attention to the challenges her audience faces and shares stories and tips from students. YouTube’s longer format than, say, an Instagram video means you have more space to get creative.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter. Bonus giveaway actions like Facebook like and share, leave a comment, and more. You can also get this content on your website by adding a social media feed.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Buffer

FEBRUARY 8, 2022

Fast forward back to today and TikTok is nipping at the heels of incumbent platforms like Facebook and Instagram and has grown in a way that I would never have imagined. With that in mind, we looked at how we currently support Instagram Stories scheduling. The only response to whether anyone was using TikTok.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101