Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. In fact, inbound marketing is starting to be used more than outbound marketing. This places the power with the buyer rather than the seller. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Webbiquity

MARCH 2, 2021

Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. But because it’s also an expensive tactic, most companies spend at least 20% of their total marketing budgets on events, and many spend half or more of all their marketing budgets there.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Top Rank Marketing

OCTOBER 25, 2023

Conducting an SEO audit is a key practice for gaining a firm grasp on your company’s website and digital assets, their performance, and where the opportunities lie to grow your impact in search. Research has found that organic search accounts for more than half of all website traffic globally. What is an SEO audit?

SEO 114

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 114

Marketing Insider Group

OCTOBER 5, 2020

Information is more accessible than ever before. Consumers can be more selective in the brands they want to patronize. After all, 71% of consumers will spend more money to support a brand they trust. Quick Takeaways: A content marketing agency provides expertise, objectivity, resources, and saves you time.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something. Oh, very interesting.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

BOP Design

JANUARY 25, 2022

If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. A bounce rate of about 50% is average for B2B website pages, although this can be much higher for blogs. Learn more: Key metrics to track for B2B marketing. Bounce Rate.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Webbiquity

JANUARY 18, 2022

If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup. It’s Not for Everyone.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Zoominfo

JULY 25, 2023

Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes. All of this culminates in time and money savings to boost your bottom line and more closed sales to boost revenue. Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. And when they are ready, they’ll remember that experience and search for other options (aka your competition). Email marketing is a powerful tool for nurturing leads.

Top of Funnel 104

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 104

Kevin Indig

APRIL 25, 2023

Wish you could get more traffic from Google? This is the power of Ahrefs Webmaster Tools! What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. So, how will you leverage intent data? How to collect B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

BOP Design

SEPTEMBER 22, 2022

As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” The leads you aim to bring in may not be who is actually coming in or who has the ultimate decision-making power. Get Started.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. There are some essential factors to keep in mind when it comes to evaluating your options. Go Forth and Evaluate. Learn More. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Contently

FEBRUARY 28, 2023

The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

ClearVoice

JANUARY 8, 2024

But with the marketing landscape becoming more competitive and dynamic, equally as important as setting goals and sticking to them is the ability to pivot as the need arises. Better resource allocation: Maximize the impact of your marketing efforts. Technologies come and go. But why should you regularly revisit your marketing goals?

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

SalesIntel

JULY 12, 2023

In today’s highly competitive business landscape, harnessing the power of high-quality, reliable, and accurate B2B data can make all the difference between success and failure for your sales, marketing, and revenue operations (RevOps) functions. More contacts do not automatically translate into higher conversions or better results.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

sagefrog

APRIL 16, 2024

However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. This is often when they become aware of your product or service through marketing efforts, recommendations, or online searches.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Note how easy the resource makes it for readers to comprehend the pros and cons of each option. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

nDash

DECEMBER 15, 2021

Huso , who was recently featured on the nDash blog. She is an internationally published, award-winning journalist and book author with more than two decades of experience in media. Head to her profile for more information! We’ve got some insights: Create a company blog. Those should be the subjects of your blog posts.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. The result? Are you B2B e-commerce ready?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. Let’s get into more benefits of influencer marketing. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It has to be strategic. Here are the three key elements you need to keep in mind.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

ClearVoice

NOVEMBER 2, 2022

Search engine optimization (SEO) is an essential strategy for businesses in all industries. It uses a sometimes technical approach to rank higher in search, often through content. While SEO and SEO writing differ from the broader practice of content marketing, it helps power it. Google wants more, and so does your audience.

SEO 95

SEO Content Marketing Paid Search Agency Planning 95

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

MARCH 11, 2024

Others, such as MarketWatch (a subsidiary of Dow Jones & Company, a property of News Corp, which owns The Wall Street Journal and Barron’s) and market data research specialist Statista, are more generous in their growth predictions for the U.S Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. SEO and SEM.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Adobe Experience Cloud Blog

APRIL 27, 2018

In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. B2B businesses today operate in a new reality.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined. Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined. Target Audience?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. Ultimately, your marketing team gets evaluated on how many pieces of content you publish, how many “likes” you get, or how many views you generate. They invest in tools and platforms, hoping to enable them to churn out content more quickly.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. sign up for a newsletter, place an order, ask for more information, etc.). guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). It’s been said, ad nauseam, that content is king.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. B2B businesses today operate in a new reality.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Sana Commerce

NOVEMBER 28, 2023

Making the wrong adjustments can lead to even more confusion and stagnated results for your business. It influences website traffic, search engine rankings, conversion rates, sales figures, and much more. In simpler terms, it’s about convincing more people to take action and buy from your online store.

Optimization 52

Optimization B2B Business Conversion Rate 52

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. With intent data, you get a treasure trove of insights about what they’re doing online – things like the articles they read, the stuff they search for, and even the webinars they attend.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Convince & Convert

NOVEMBER 10, 2015

With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. From Facebook to Twitter to blogs, he has high-performing social with measurable results. Scrupulously Social and Slangy SEO. In This Episode. Symbian Guru.

Skype 144

Skype SEO Advertising Mediums Twitter 144

Directive Agency

MAY 29, 2023

Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business. Audience Research Keyword Research Keyword research serves as a powerful tool that provides valuable insights into audience interests, needs, and search behaviors. The outcome?

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52