SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Facebook Live vs. Reels vs. Stories: What’s the difference? Facebook Reels Short-term video content exploded with the release of TikTok in 2016. Then, Instagram featured Reels in 2020.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

SocialPilot

FEBRUARY 22, 2024

All the creators out there would agree to the fact that creating Reels is a tougher task than other content types. But they also receive over 200 billion plays on Instagram and Facebook daily, making them one of the most watched content. To use these short videos effectively, you must know how to share a Reel to your Story.

Facebook 84

Facebook Ideal Customer Profiles Profiling Custom Publishing 84

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. To learn more about YouTube Marketing, check out our Ultimate Guide -- or download the free resource below.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Buffer

JANUARY 18, 2023

Writing tools If you create any form of written content, whether that’s a long-form newsletter or Instagram captions, then these tools might work great for you. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit. We recommend Wordpress or Ghost.

Budget Programs 122

Budget Programs Process Tools Pricing 122

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Heinz Marketing

OCTOBER 22, 2021

Podcasts (and audiobooks) have become my go-to resource for all things. If you can’t commit the time or resources to one of these larger events, search for a relevant webinar! Subscribe to a Blog. Blogs and newsletters might be the right channel for you. . What are your go-to resources to keep up to date on your industry?

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. How many times do you want to see the exact same article, or the exact same post on Instagram? Repurposing content means having more to post, for a smaller investment of time and resources.

Social Media 91

Social Media Social Marketing Media Content 91

Valasys

DECEMBER 11, 2023

By allocating their resources wisely, marketers can effectively reach and engage their target audience, drive conversions, and stay ahead in this highly dynamic field. Marketers are allocating funds to create engaging blog posts, eBooks, videos, and interactive content that resonate with their audience and drive brand awareness and leads.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Outgrow

OCTOBER 7, 2021

2 Hangout on Instagram. Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! billion users on Instagram by 2023. . With the introduction of Instagram’s Marketplace, Instagram facilitated in-app shopping experiences and check-outs.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ClearVoice

FEBRUARY 1, 2022

Yet, we make up a massive amount of the influence we see on Instagram Reels and the infamous TikTok dance challenges. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Her content on Instagram will inspire your creative flow while pushing the greatness within. Wole Lagunju, Artist .

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Sprout Social

JUNE 1, 2022

If you’ve ever signed up for something and received onboarding emails educating you on using the product, push notifications, regular drops of new resources, or a newsletter of sorts, it’s likely the lifecycle machine at work. This doesn’t even have to extend to blog content. Instagram Reel? Copywriting 2??

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Instagram: 1. Feed and TV are now merged on what is called Instagram video. Moving from reels (brands will get discovered by new audiences) reels are the TikTok of Instagram.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Scoop.it

JUNE 29, 2021

But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis. Herein lies the power of integrating a news feed into a website or blog. Integrating a news feed into your website or blog has never been easier.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Resource : On-Page SEO Checklist: How to Fully Optimize Your Posts Off-Page SEO Concentrate on activities outside your website to boost its visibility and authority.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Hubspot

FEBRUARY 24, 2021

Live can be a great way for businesses who are light on resources to make video content. If someone has agreed to one live piece of content and then there's 20 different cut downs of it from Instagram to YouTube, that's not a good thing, you need to agree on usage.". Create a blog post. Get snippets for social media.

Facebook 100

Facebook Content Youtube Copyright 100

Spiralytics

NOVEMBER 17, 2022

Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Source: Instagram. Source: Instagram. How to Use Social Proof to Your Advantage. Establish Trust Super Early. And not just by regular customers.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Buffer

AUGUST 3, 2022

Similarly, What’s Gaby Cooking – a small business that initially started from a blog – has turned into a food empire with founder Gabby Dalkin releasing her third cookbook soon. You're usually posting content on your main social media channels – product shots, Reels or TikToks, and polished graphics.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Valasys

SEPTEMBER 21, 2020

Are you creating short-form video, like Instagram Reels or Tik Toks? Whether you’re scrolling through Facebook or Instagram, the chances are you’re stopping every few posts to watch a video that pops up, regardless of how long or short it is. For example, are you creating video ads for television or YouTube ads?

Statistics 78

Statistics Video Marketing Planning Work Management 78

BenchmarkONE

NOVEMBER 9, 2022

First, create a blog teaser that includes the keywords and search phrases you want this content to rank for. Write a Blog or Series Post-Webinar. Writing a blog post or a series allows you to share a more in-depth version of the webinar. . Alternatively, if the guest speaker is unable to write the blog, do it yourself.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Metadata

AUGUST 24, 2021

While we had the resources to talk about marketing in general, that wouldn’t help us address common objections around our product. Ahrefs and HotJar follow a similar framework to prioritize their blog content. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Convert

AUGUST 10, 2020

In this blog, we will look at how brands – big and small – can use persuasion tactics to woo and wow their customers throughout their journey and across diverse touchpoints. RECOMMENDED RESOURCE : 4 Principles of Persuasive Email Campaigns. This is where assets and resources such as tutorials, onboarding emails, etc.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Buffer

SEPTEMBER 6, 2022

It’s really difficult – at least without support – to be creating long-form content for YouTube, then chopping it up for TikToks or Instagram Reels and running a blog. So, if I need to write a blog post, I'll draft a paragraph a day or focus on a specific section.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Brandpoint

MAY 26, 2022

Explainer or product-oriented videos This style of video can be as formal or informal as you’d like, and could be hosted by an employee or client, or simply animated, depending on the resources you have on hand. Regardless of the format, these videos focus in on your products or services and explain their value to the consumer.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. ” With any of the aforementioned tactics, an organization still must invest time and resources into strategy implementation and content development. Blog and guest blog. The same is true of marketing plans. Newsletters.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Outbrain

JANUARY 12, 2023

And focus your resources on websites and online experiences that consumers will always rely on, such as native advertising on popular news sites and other websites where your target audiences spend their time. Content can take the form of videos, articles, blogs, or quizzes. People spend nearly 7 hours a week streaming video online.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

BenchmarkONE

DECEMBER 8, 2021

Have you ever come across an Instagram Shop ad for an item you were looking for for a very long time, but it’s also 2:00 a.m., Even within social media feeds, prospects are split between Stories, Reels, IGTV, posts, etc., Take an example of Eddie Bauer’s welcome email to new members of their loyalty program: Source.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Hubspot

APRIL 6, 2021

Shareable content is also easy to digest – there's a reason why the most viral videos are typically from TikTok and Instagram Reels. If your team doesn't have the bandwidth to invest internal resources to create these creative assets, consider outsourcing them through independent contractors. They're short and get to the point.

Facebook 95

Facebook Social Media Viral Marketing Custom Publishing 95

SocialPilot

MARCH 4, 2024

Resource: Know the best practices for creating a striking Facebook cover image. Instagram Image Sizes Mastering Instagram means more than just capturing the perfect shot; it’s about ensuring every pixel is in its place. Instagram Image Size: Profile Photo An Instagram profile picture is displayed at 110 x 110 pixels.

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105

Buffer

APRIL 12, 2023

As the face of Period Nirvana —the most comprehensive website and educational resource on the topics of menstrual cups and other reusable menstrual products—I spend a good portion of my time making fake blood and sitting on a toilet filming myself, and I love every second of it.   @periodnirvana Is this a world record?

Paid Search Agency 109

Paid Search Agency Top of Funnel Ad Building Youtube 109

Sprout Social

JULY 1, 2021

Findings from the Index reveal that overall only 14% of Facebook posts, 11% of Instagram posts and 5% of Twitter posts include video content. If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. Instagram videos get 49% more engagement than photo posts.

Social Media 141

Social Media Media Webinar Metrics Business 141

Optinmonster

APRIL 11, 2024

Facebook, X.com, Instagram , Pinterest , or any social media platform has the right to suspend or even delete your account at any time, for any reason, without prior notice. Choose if you want your ad to appear on Facebook, Instagram, Messenger , or a combination of these platforms. But the worst part? Step 5: Select ad placements.

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

Contently

APRIL 18, 2023

Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Do they prefer to read blogs or watch videos? When it comes to owned channels, blog posts, social media posts, and email newsletters represent the largest volume of content activities. Which channels have the highest ROI?

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

ClearVoice

SEPTEMBER 18, 2023

Here are some common strategies and tactics employed by companies in content marketing: Blogging Social Media Marketing Video Marketing Email Marketing E-books and Whitepapers Podcasting Search Engine Optimization (SEO) Content Distribution and Syndication Specific content marketing strategies vary by company. Let’s dive in.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101