Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In a way that makes them the go-to resource for the topics they delve into because they stick like heavy duty contact adhesive in the minds of their readers (or listeners or viewers). In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Prospectr

DECEMBER 10, 2018

Once this is established, take the step to create a customer profile that reflects the decision makers you’re trying to reach. Once this is established, take the step to create a customer profile that reflects the decision makers you’re trying to reach. Doing so could result in your business being blacklisted.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

SmartBug Media

MARCH 16, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. In addition, automating data transfer saves time and resources that can be allocated to other important tasks. What Are API Integrations?

API 105

API Marketing Automation Services Hubspot Work Management 105

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies. This isn’t just any story, though.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog. Tweet this. )

Allocation 160

Allocation Storytelling Barriers Hubspot 160

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. In addition, automating data transfer saves time and resources that can be allocated to other important tasks. What Are API Integrations?

API 75

API Marketing Automation Services Hubspot Work Management 75

Leading Results Rambings

OCTOBER 25, 2023

Luna Creative Marketing is adept at creating content that showcases your expertise and knowledge in a compelling manner. By consistently producing valuable content, whether it be insightful blog posts, in-depth whitepapers, or educational videos, your brand can become a go-to resource for your audience.

Branding 52

Branding Brand Identity Content High Quality Lead 52

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. Unlike Instagram Stories, TikTok stories can only be created by capturing content in the moment. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Content Standard

JUNE 27, 2023

For most healthcare vendors, this means a shift in perspective in content marketing—learning to see content as a sophisticated and growing resource for customers who need your knowledge…a tool for building relationships by offering material support and market-specific insights.

Work Management 89

Work Management Marketing Management Differentiation Education 89

SalesIntel

FEBRUARY 9, 2024

This blog focuses on the critical aspect of data quality management within GTM operations, with a specific emphasis on conducting thorough data audits. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques. What Do You Mean by Data Quality?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

This blog focuses on the critical aspect of data quality management within GTM operations, with a specific emphasis on conducting thorough data audits. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques. What Do You Mean by Data Quality?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. In addition, automating data transfer saves time and resources that can be allocated to other important tasks. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

SocialPilot

JANUARY 21, 2024

I’ve found influencer marketing dramatically expands our brand’s reach and authenticity. In this comprehensive guide, I will draw on my experience to help you create a robust influencer marketing strategy. In this comprehensive guide, I will draw on my experience to help you create a robust influencer marketing strategy.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. Top B2B influencer marketing strategy 1.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Content Standard

NOVEMBER 18, 2022

Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job. An explosion of digital channels (social platforms, email, digital hubs, streaming media, etc.), Â Why? Â Something has to give.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Liveintent

FEBRUARY 7, 2023

Poor data quality can cost your business precious time and resources. For example, the same person might have created an account with your company using the same name, addresses, phone number, but a different email address. Validity: Data should be formatted according to specific rules and standards.

Work Management 62

Work Management Advertising Agencies Planning Marketing Management 62

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Help put a face to a name and show who you are.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. With these small tweaks and strategy shifts, you can start creating content people want to share, boosting traffic, SEO, and even leads. One important media format to consider is video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Parse.ly

JULY 21, 2022

Content can come in many formats, such as blog posts , videos, and webinars.]. So it’s no wonder that, according to our own research, 66 percent of content marketing teams have increased the amount of content they’ve created over the past year. Content is essential for B2B companies to make purchasing decisions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Vidyard

JULY 11, 2019

The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms. They’re also more authentic, according to Aaron Haynes, CEO of Loganix. It can be as raw, real, and spontaneous as you want.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Digilant

MAY 11, 2021

Utilizing strategic tactics across relevant channels will create a seamless omnichannel experience that digitally mirrors that of which buyers are used to experiencing in-person. . Still, a data-driven creative strategy will ensure the best messaging, visuals, and ad format are used to drive audience engagement. Where can I reach them?

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Vidyard

JUNE 8, 2020

Read on to learn how we created ours. Compared to static content formats, it offers a number of unique characteristics that can help you transform the way you connect with prospects and customers. Educational: Thanks to its visual and audible nature, video is more educational than other content formats.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. BIMI, or Brand Indicators for Message Identification, is a new standard created to make it easier to get your logo displayed next to your message in the inbox. What is BIMI?

Email Marketing 79

Email Marketing Deliverability Paid Search Agency Phishing 79

KoMarketing Associates

JULY 11, 2017

But how is this shift in content consumption and formatting impacting marketers’ overall strategies? What differences have you seen in the types of videos B2B marketers are creating vs. B2C marketers? At Animoto, we try to emphasize being authentic to you and your brand, first and foremost. They definitely can.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

BenchmarkONE

MAY 8, 2019

So, how can your business format its website and content to both engage and sell? Your goal for top-of-the-funnel audiences is to drive engagement: be the resource that people turn to for knowledge about a topic. They come in the form of email subscribers or even site traffic to high-value pages. Begin With the End in Mind.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

EveryoneSocial

JUNE 20, 2019

Without sincere generosity of access on the company’s part and authentic content therein, I’d argue the prefix here of “educational” is more appropriately replaced by: promotional. The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility.

Education 105

Education Branding Brand Identity Content 105

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The first step could be deciding on a video format that's both scalable and feasible to create from multiple locations. Demos or Tutorials.

Video Marketing 99

Video Marketing Budget Programs Paid Search Agency Opt-out 99

PureB2B

AUGUST 3, 2016

For instance, we’ve come a long way since the first Ford Model T production line was created. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Vidyard

JULY 11, 2019

The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms. They’re also more authentic, according to Aaron Haynes, CEO of Loganix. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Contents 1. Promoting an Event or Webinar 2.9

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Adobe Experience Cloud Blog

MARCH 14, 2017

In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Polished, professional videos can be very resource-intensive, but live streams by nature are raw, unedited takes that can create more authentic interactions with your audience. Content Creation. Content Promotion.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Marketing Insider Group

MAY 11, 2020

It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. Content marketing creates a financial asset. Because it’s a tool they can use for growth. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Image source: [link].

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166