Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. If you have yet to use Employee NPS, then today’s blog post is for you.

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Marketing Insider Group

JULY 21, 2020

Measurement Terms. Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Unlike a Scrum Master, they tend to be more framework agnostic and encourage the use of Agile practices in a more customized way.

Planning 208

Planning Work Management Marketing Management Allocation 208

Seismic

DECEMBER 13, 2023

Valuable sales enablement content does the following: Empowers your sellers: Sales enablement content equips your team with valuable insights, product knowledge, and resources, enabling them to engage customers more effectively by personalizing existing high-quality assets. Enter sales enablement training software.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

SEPTEMBER 16, 2020

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.”

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Parse.ly

SEPTEMBER 26, 2022

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Valasys

AUGUST 7, 2023

In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from. For any company or brand, the greatest asset would be gaining the long-term trust and loyalty of its customers.

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Tip 8: Secure executive buy-in. Tip 8: Secure executive buy-in. Tip 9: Measure, report and readjust. LinkedIn advocacy metrics. I’m willing to bet it’s LinkedIn. 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Social media monitoring must-haves. Let’s look at a few.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Are you using growth hacking strategies to boost your business?

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Zoominfo

SEPTEMBER 16, 2018

Talent mapping helps businesses plan and secure the necessary resources for a role before the vacancy even exists. Preserve hiring resources: Talent mapping helps companies grow strategically. Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Keep reading to learn more!

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And measure them? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? LinkedIn Pulse ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Vision Edge Marketing

JANUARY 14, 2020

Marketers who work in an organization where the CEO expects the Marketing function to drive revenue and growth , own the customer experience , and bring data-based insights to the table to outsmart the competition , need to be proficient with all the Marketing “clubs in the bag” and be able to excel at both the long game and the short game.

Work Management 161

Work Management Marketing Management Demand Generation Agencies Course 161

SocialPilot

DECEMBER 6, 2023

In this blog, let’s look at what makes for an ideal social media marketing checklist. In this blog, let’s look at what makes for an ideal social media marketing checklist. Here is your free downloadable social media marketing checklist that you can take away and customize to meet social media marketing goals effectively.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Zoominfo

FEBRUARY 25, 2018

If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Do some research, experiment with post frequency, and analyze your results. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Demonstrate how your product solves a critical problem that will free up resources in other areas. The key lies in having a response strategy.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. When it comes to steady revenue growth, creating a sustainable strategy should be a main priority.

Optimization 52

Optimization B2B Business Conversion Rate 52

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. This blog explores 16 actionable steps that can help you enhance sales performance. Create detailed buyer personas to guide your sales and marketing efforts.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Even onboarding, upsell, cross-sell, and customer profiling can be simplified and streamlined.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Even onboarding, upsell, cross-sell, and customer profiling can be simplified and streamlined.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. What’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 2) Improving customer service efforts. Eight uses for AI in martech.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

The Marketing Blender

AUGUST 12, 2022

Resources. . Everything we do in business is about empowerment and driving positive change in our lives and the lives of our customers. And I know this from personal experience: Great yoga instructors will explain that wherever your eyes go, your body follows. Our Services. . See Our Work. . Who We Are. . Contact Us. .

Planning 98

Planning Work Management Marketing Management Trigger Marketing 98

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Demonstrate how your product solves a critical problem that will free up resources in other areas. The key lies in having a response strategy.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. The trick to making your videos count is to build purposeful, measurable strategy rather than random bursts of video excitement. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. Every customer journey begins with the same step. Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. What does it take to build brand awareness? What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sage Marketing

OCTOBER 2, 2023

It’s great to create amazing products, but it’s not enough if you don’t really understand your customers and your market. Uncover valuable insights into your potential customers, categorizing them based on demographics, psychographics, and behavioral patterns. It’s the classic startup journey, isn’t it?

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Digital marketing is an essential business process for attracting leads, converting customers, and growing your business.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. Harness employee advocacy.

Social Media 99

Social Media Media Work Management Distribution 99

Parse.ly

JULY 21, 2022

Content can come in many formats, such as blog posts , videos, and webinars.]. Dropbox customer stories. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. Their audience grows, and so does their funnel of potential customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Parse.ly

APRIL 6, 2020

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Outgrow

AUGUST 12, 2021

Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Circle Studio

JULY 11, 2019

So don’t rush through the redesign process, instead commit the time and resources needed to ensure that every aspect of your website is strategically and meticulously planned and executed. Not generating or converting enough leads into customers. Poor CMS experience/not content managed. Lacks an integrated company blog.

CMS Development 83

CMS Development Planning Marketing Websites Advertising Agencies 83

Only B2B

FEBRUARY 6, 2018

CAC: (Customer Acquisition Cost). CCR: Customer Churn Rate. It is an equation used to know the customer maintenance and value. Customer at the beginning of measurement period) – ( customer at the end of measurement period) / ( customers at the beginning of measurement period).

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87